Excerpts from a great article out of Phoenix that you need to read if you are interested in LifeLock. Apparently not only does the service not work but the guarantee they use to promise to protect customers is full of holes as well. Most telling was the fact that CEP Todd Davis has had his identity stolen 13 times since 2005. The history of the company reveled in the article was intriguing as well.
“LifeLock’s co-founders, Richard Todd Davis and Robert J. Maynard Jr., told reporters across the country that Maynard had once spent a week in the Maricopa County jail, falsely accused of crimes, because his identity had been stolen. The 2003 incident was the inspiration for the company, they said.
Official records and interviews with authorities in Nevada proved the story a fable. Maynard had been arrested and jailed here, all right — because he’d failed to pay back a $16,000 gambling marker at the Mirage casino in Las Vegas. Like bouncing a check, that’s a crime. Nevada authorities dropped the charges after Maynard, from his cell, managed to scrape together the cash.
The article also revealed that Maynard, the Valley businessman who was principally behind LifeLock during its 2005 inception, was banned for life in the 1990s from the credit-repair industry.
Then there was this ironic tidbit: Maynard’s own father, Valley optometrist Robert Maynard Sr., accused him of identity theft.
Read the full article on LifeLock here. It’s worth the time.LifeLock CEO Has Identity Stolen 13 Times While Promising in Ads That LifeLock Protects Your Credit by Steve Rhode