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NFCC Hooks Up With United Way for Free Marketing

The following press release was sent out announcing the new partnership between the National Foundation for Credit Counseling and United Way. What I can’t figure out is what United Way gets out of this relationship.

NFCC Hooks Up With United Way for Free Marketing
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National Foundation for Credit Counseling and United Way Worldwide Join Together to Help Financially Distressed Consumers

Washington, D.C. (Vocus/PRWEB) April 04, 2011

The National Foundation for Credit Counseling, Inc. (NFCC) and United Way Worldwide (UWW) each have a commitment to ensuring that individuals and families experiencing financial hardship have access to quality financial education, appropriate financial products, accredited counseling services and financial assistance.
The two organizations are pleased to announce that this shared commitment has resulted in the creation of a partnership designed to bring together the strengths of the two respected nonprofits, each well-positioned to meet the needs of consumers through the on-the-ground presence of their local offices in thousands of communities across America.

Later this year, financially distressed individuals and families will be directed to one of the 800 NFCC Member Agencies through the national United Way 2-1-1 helpline, providing callers with legitimate and reliable financial education and counseling.

Specifically, this partnership will expand access to information, resources and services, creating positive change not only for the individuals and families receiving the services, but improving the financial health and well-being of communities as a whole.

“The NFCC is proud to partner with United Way to collaboratively utilize our community-based networks to help Americans who are experiencing financial hardship find financial stability,” said Susan C. Keating, president and CEO of the NFCC.

“Through our collaboration with NFCC, we look forward to expanding the availability of effective financial counseling and critical support services available nationwide,” said Stacey D. Stewart, executive vice president of United Way Worldwide. “As we work to help more individuals and families become financially stable, we’re proud to partner with an organization as trusted within the community as NFCC.”

Consumers can access financial assistance by dialing 2-1-1 or going to http://www.211.org.

About the NFCC

The National Foundation for Credit Counseling (NFCC), founded in 1951, is the nation’s largest and longest serving national nonprofit credit counseling organization. The NFCC’s mission is to promote the national agenda for financially responsible behavior and build capacity for its Members to deliver the highest quality financial education and counseling services. NFCC Members annually help over three million consumers through close to 800 community-based offices nationwide. For free and affordable confidential advice through a reputable NFCC Member, call (800) 388-2227, (en Español (800) 682-9832) or visit http://www.nfcc.org. Visit us on Facebook at http://www.facebook.com/NFCCDebtAdvice and on Twitter at http://twitter.com/NFCCDebtAdvice.

About United Way

United Way is a worldwide network in 40 countries and territories, including more than 1,200 local organizations in the U.S. It advances the common good, creating opportunities for a better life for all by focusing on the three key building blocks of education, income and health. United Way recruits people and organizations who bring the passion, expertise and resources needed to get things done. LIVE UNITED® is a call to action for everyone to become a part of the change. For more information about United Way, please visit: http://www.LIVEUNITED.org.

For Immediate Release
Contact:
Gail Cunningham
(940) 691-6322 – direct
(240) 672-2700 – cell
gcunningham(at)nfcc(dot)org
# # #

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About Steve Rhode

Steve Rhode
Steve Rhode is the Get Out of Debt Guy and has been helping good people with bad debt problems since 1994. You can learn more about Steve, here.
  • Steve Rhode

    Jen,

    You made an interesting point when you said ” We have to meet a lot of requirements to be members of our local UW…”

    It will be interesting to see how this rolls out. Has UW lowered their requirements? Will any agency get a referral from national HQ even though they have not worked closely with their local UW? If they do does that slight good groups like yours that worked closely with the local UW?

    It will be interesting to follow this. Keep me posted if you hear anything from NFCC HQ.

    Thanks for your feedback and comments.

    Steve

  • Jen

    It just kinda sounded like we were in the partnership for the free marketing, which isn’t the case.

  • Jen

    I don’t know when the UW NFCC partnership started but I know financial security has been their focus for a while. On a local level my agency has been a UW member since I started here in 1997. I don’t work for the United Way so I can’t speak for them but I can see that getting help for financially stressed consumers would mean more stable communities and possibly more UW donations from those consumers down the line. We have to meet a lot of requirements to be members of our local UW and we are obviously a non-profit agency. We benefit from being a UW agency because we see people who have a lot of issues other than just financial ones. We stick to what we know and refer them to other UW agencies for other help such as food, mental health, gambling, etc. The UW goal is to bring resources together to help the community. I don’t know about any of the rest of you, but we at CCCS of Central OK work hard to help people every day :) No, I am not one of the CEOs on the high salary list. I’m just the VP and would be near the bottom ;p

  • Steve Rhode

    Jen’s comment was, “Pretty cynical headline, Steve. It isn’t for free marketing. It’s because many NFCC agemcies are United Way member agencies and many people contact the UW because they are in financial distress.”

  • Anon|nonA

    What was Jen’s comment?

  • Steve Rhode

    Jen,

    I saw your comment on LinkedIn. I don’t think it is a cynical headline but a statement of the effective result of the formally announced relationship.

    I’m aware there has been a lot of work between local UW and CCCS agencies so what does a more formal agreement between national UW and NFCC result in? Not much unless more referrals get funneled into NFCC which results in free marketing for offices that have not received such referrals in the past.

    Steve

  • WaitinOnTheCEO

    So what is The United Way gaining from referring distressed consumers to a financial services sales network?

    You can understand why TooBig is confused, can’t you Jen? I mean, Your reply is basically that TooBig is “wrong”, but your explanation of this new marriage is simply “we both help the community, so it’s a good fit”.

    I may not be too smart, but there has to be more than that- If I called representing the NFCC and said “we both help communities- how about you send ALL of your phone calls to us” you woulda laughed me out of there. What ever.

  • Jen

    Your translation is incorrect. We don’t give the United Way donations for referrals. They help the community and so do agencies like ours so it’s a natural fit. One of the main reasons people need help from United way agencies is financial distress. Many NFCC agencies are United Way member agencies and have been for years.

  • TooBigToFail

    translation = we give the United Way a donation for each referral. I have to admit, it’s a clever way to generate leads.

  • Thomas J. Fox

    Hello Steve,

    The new platform for the United Way in 2011 is financial literacy. We at Cambridge have been asked to work on some ambitious programs with our own United Way.

  • http://twitter.com/ThomasJFox Thomas J. Fox

    Hello Steve,

    The new platform for the United Way in 2011 is financial literacy. We at Cambridge have been asked to work on some ambitious programs with our own United Way.

    • TooBigToFail

      translation = we give the United Way a donation for each referral. I have to admit, it’s a clever way to generate leads.

      • Jen

        Your translation is incorrect. We don’t give the United Way donations for referrals. They help the community and so do agencies like ours so it’s a natural fit. One of the main reasons people need help from United way agencies is financial distress. Many NFCC agencies are United Way member agencies and have been for years.

      • WaitinOnTheCEO

        So what is The United Way gaining from referring distressed consumers to a financial services sales network?

        You can understand why TooBig is confused, can’t you Jen? I mean, Your reply is basically that TooBig is “wrong”, but your explanation of this new marriage is simply “we both help the community, so it’s a good fit”.

        I may not be too smart, but there has to be more than that- If I called representing the NFCC and said “we both help communities- how about you send ALL of your phone calls to us” you woulda laughed me out of there. What ever.

      • Jen

        I don’t know when the UW NFCC partnership started but I know financial security has been their focus for a while. On a local level my agency has been a UW member since I started here in 1997. I don’t work for the United Way so I can’t speak for them but I can see that getting help for financially stressed consumers would mean more stable communities and possibly more UW donations from those consumers down the line. We have to meet a lot of requirements to be members of our local UW and we are obviously a non-profit agency. We benefit from being a UW agency because we see people who have a lot of issues other than just financial ones. We stick to what we know and refer them to other UW agencies for other help such as food, mental health, gambling, etc. The UW goal is to bring resources together to help the community. I don’t know about any of the rest of you, but we at CCCS of Central OK work hard to help people every day :) No, I am not one of the CEOs on the high salary list. I’m just the VP and would be near the bottom ;p

      • http://GetOutOfDebt.org Steve Rhode

        Jen,

        You made an interesting point when you said ” We have to meet a lot of requirements to be members of our local UW…”

        It will be interesting to see how this rolls out. Has UW lowered their requirements? Will any agency get a referral from national HQ even though they have not worked closely with their local UW? If they do does that slight good groups like yours that worked closely with the local UW?

        It will be interesting to follow this. Keep me posted if you hear anything from NFCC HQ.

        Thanks for your feedback and comments.

        Steve

      • http://GetOutOfDebt.org Steve Rhode

        Jen,

        I saw your comment on LinkedIn. I don’t think it is a cynical headline but a statement of the effective result of the formally announced relationship.

        I’m aware there has been a lot of work between local UW and CCCS agencies so what does a more formal agreement between national UW and NFCC result in? Not much unless more referrals get funneled into NFCC which results in free marketing for offices that have not received such referrals in the past.

        Steve

      • Anon|nonA

        What was Jen’s comment?

      • http://GetOutOfDebt.org Steve Rhode

        Jen’s comment was, “Pretty cynical headline, Steve. It isn’t for free marketing. It’s because many NFCC agemcies are United Way member agencies and many people contact the UW because they are in financial distress.”

      • Jen

        It just kinda sounded like we were in the partnership for the free marketing, which isn’t the case.

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