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TASC American Fair Credit Council Lay Out The New Branding Attempt

A tipster (send in your tips here) sent in the following presentation.

Below you will find the rebranding presentation that was sent out by TASC along with their open letter announcing their new name of AFCC.

The new buzzwords are NAFDS (“No Advance Fee Debt Settlement”), they need us, we are consumer advocates, and “Our program is a commitment, there is risk, it is aggressive, and it works”, and “Debt settlement is a very effective way to avoid bankruptcy.”,

It’s that “and it works” thing that’s going to be problematic. It seems to wander into tough territory with the TSR by making an undefined claim.

TASC American Fair Credit Council Lay Out The New Branding Attempt
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TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt
TASC American Fair Credit Council Lay Out The New Branding Attempt

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Steve Rhode
Steve Rhode is the Get Out of Debt Guy and has been helping good people with bad debt problems since 1994. You can learn more about Steve, here.
  • Damon Day

    I do have to add, because it just cracks me up to no end.

    Does it strike anyone as odd that TASC is trying to teach their members what they do for their clients all of the sudden?  What were they doing for the last 10 years?  This stuff is going out to companies that have been in the industry for years, and now they just start to put out information to tell these companies what they are supposed to do for their clients?  Why?  Because they didn’t know before?

    Sort of proves they are exactly what I have always said they were, no?

  • Damon Day

    I read it, but at a certain point, you sort of have to shake your head and say, what else can I say about these people? 

    I started to respond to it, and then said to myself, I don’t have time to explain why every single line is a bunch of bullshit that some highly paid marketing “expert” was hired to come up with. I think TASC hired the guy that does all of those drug commercials, but they forgot the disclaimer at the bottom to warn consumers that swallowing this pill could result in anal bleeding, violently upset stomach, thoughts of suicide and the uncontrollable urge to want to reach through the phone and slap the sales person in the face when you get served a lawsuit by Citibank.

    The underlying points that I have been bitching about for several years have not changed much.  I already called them out when the notes were released, all this did was confirm their break from reality is costing them a lot of money on branding consultants who are just blowing smoke up their arses and telling them that their ship has not yet sailed, and the riches of yesteryear are bound to return if they would just hire them to bring it back.

    I agree with you that it is really funny and really sad.  Sort of reminds me of the episode of The Jerk where Steve Martin is getting shot at, and the guy keeps missing him and hitting the cans, and Martin screams, He hates these Cans!!!! Stay Away from the Cans!!! 

    Steve, if you would oblige me a link
    http://www.youtube.com/watch?v

    Watch that video and replace Cans with “Words” Now imagine that scene and replace the line with “They hate these Words…Stay Away from the Words”

    Ba ha ha ha. 

    They want to fix the perception without fixing the problem.

  • Mike Reilly

    I really struggled to get through that, now that I did all I can say is. That’s really funny! Where’s Damon when you need him? He’s like a cop starting his tour, at dunkin donuts!

  • Mike Reilly

    I really struggled to get through that, now that I did all I can say is. That’s really funny! Where’s Damon when you need him? He’s like a cop starting his tour, at dunkin donuts!

    • http://DamonDay.com Damon Day

      I read it, but at a certain point, you sort of have to shake your head and say, what else can I say about these people? 

      I started to respond to it, and then said to myself, I don’t have time to explain why every single line is a bunch of bullshit that some highly paid marketing “expert” was hired to come up with. I think TASC hired the guy that does all of those drug commercials, but they forgot the disclaimer at the bottom to warn consumers that swallowing this pill could result in anal bleeding, violently upset stomach, thoughts of suicide and the uncontrollable urge to want to reach through the phone and slap the sales person in the face when you get served a lawsuit by Citibank.

      The underlying points that I have been bitching about for several years have not changed much.  I already called them out when the notes were released, all this did was confirm their break from reality is costing them a lot of money on branding consultants who are just blowing smoke up their arses and telling them that their ship has not yet sailed, and the riches of yesteryear are bound to return if they would just hire them to bring it back.

      I agree with you that it is really funny and really sad.  Sort of reminds me of the episode of The Jerk where Steve Martin is getting shot at, and the guy keeps missing him and hitting the cans, and Martin screams, He hates these Cans!!!! Stay Away from the Cans!!! 

      Steve, if you would oblige me a link
      http://www.youtube.com/watch?v=6NxLtVG9_eg&feature=related

      Watch that video and replace Cans with “Words” Now imagine that scene and replace the line with “They hate these Words…Stay Away from the Words”

      Ba ha ha ha. 

      They want to fix the perception without fixing the problem.

      • http://DamonDay.com Damon Day

         I do have to add, because it just cracks me up to no end.

        Does it strike anyone as odd that TASC is trying to teach their members what they do for their clients all of the sudden?  What were they doing for the last 10 years?  This stuff is going out to companies that have been in the industry for years, and now they just start to put out information to tell these companies what they are supposed to do for their clients?  Why?  Because they didn’t know before?

        Sort of proves they are exactly what I have always said they were, no?

  • Robert Stevenson

    @f0328b8eaa43280c09926d91116d1f76:disqus that makes sense. We had suspected that… Do you know which members?

  • Angelo

    @01a6942cc4888548dba0f5158e81055e:disqus The problem with TASC changing its image is that many members of TASC are still referring consumers to the attorney model companies in the red states and following FTC guidelines in the green states. Those attorney models are charging huge up front fees and paying the TASC member a marketing fee. How can you take the stand that they have changed when they clearly havent?

  • Robert Stevenson

    Steve,

    Don’t see anything wrong with TASC/AFCC trying to change it’s image. The past is the past. They’ve moved forward and embraced the TSR. Do they have credibility? To a certain extent, Yes. The FTC and other government entities recognize the association.

    The FTC representative was very professional with the TASC attorney. Seems as if there is a good informal relationship and dialog between the two.

  • Robert Stevenson

    Steve,

    Don’t see anything wrong with TASC/AFCC trying to change it’s image. The past is the past. They’ve moved forward and embraced the TSR. Do they have credibility? To a certain extent, Yes. The FTC and other government entities recognize the association.

    The FTC representative was very professional with the TASC attorney. Seems as if there is a good informal relationship and dialog between the two.

    • Angelo

      @01a6942cc4888548dba0f5158e81055e:disqus The problem with TASC changing its image is that many members of TASC are still referring consumers to the attorney model companies in the red states and following FTC guidelines in the green states. Those attorney models are charging huge up front fees and paying the TASC member a marketing fee. How can you take the stand that they have changed when they clearly havent?

      • Robert Stevenson

        @f0328b8eaa43280c09926d91116d1f76:disqus that makes sense. We had suspected that… Do you know which members?

  • gg

    WOW If you take the stripes off a Zebra is it now not a Zebra?

  • gg

    WOW If you take the stripes off a Zebra is it now not a Zebra?

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