Update October 13, 2011 – Lloyd Ward & Associates and Lloyd Ward denies they are or were involved in UFAN or the mailer that was sent out.
Over the years attorney Lloyd Ward has made an appearance in a number of my stories, click here. And I did notice that a while ago he had wandered into the mass joinder marketing arena and away from debt settlement to the degree he had been.
Up till now the mailers have been from the usual cast of players but that’s to a helpful reader a new one arrived in my email and also sent to the California Bar.
The problem with the Form 1012 mailer is that it is an attempt to deceive and fool recipients that it is an official or government mailer which can frighten someone into thinking they have been sued. When in fact this mailer is actually a sales piece to sell legal services, although that’s not properly disclosed.
Then once we get inside the mailer it appears that the person is a plaintiff in a lawsuit against their lender and is eligible for the following benefits for joining:
- Interest Rate Reduction
- Forgiveness of Past Due Payments
- Principle Balance Reduction
- Stop Foreclosure
- Monetary Damages
All of that sounds wonderful but what I’m seeing in the mass joinder marketing arena are consumers that are being promised all sorts of benefits they have not received any to date and being asked to pay thousands of dollars to join a mass joinder lawsuit. There is no mass joinder lawsuit I am aware of that has resulted in the awards promised.
The bulk of the money from this is going to be made by the marketing agents who receive very generous commissions, which I’ve previously documented.
So let’s look at this mailer a bit closer.
Let’s evaluate the outside and back of this mailer. Actually the back of the sealed mailer that is folded over. It bears the same stamped number that other Form 1012-R mailers have from other marketers. 2915217.
The message on the back, which is hard to read, contains a very important message, “We Do Not Guarantee a Successful Outcome.”
The full message says:
*Information was obtained through public record sources; UFAN is not sponsored or affiliated with above mentioned lender. Pre-selection criteria and audit of home loan consist of loan amount, loan to value, percentages, date of loan, and residential jurisdiction. Eligibility status for representation is based on numerous criteria, including but not limited to lender participation in loss mitigation negotiation, LTV restrictions, loan amount, verifiable client hardship, bankruptcy law payments, principal reduction, lower monthly payments and debt forgiveness are potential Settlements but will vary case to case. We do not guarantee a successful outcome. This advertisement does not containing or constitute legal advice. UFAN 12655 North Central Expressway, Suite 1000, Dallas, TX 72543
So here is the interesting thing about the mysterious UFAN. If you do a Google search for this company that wants to represent you, here is all you get for who they really are, NOTHING!
So how did I connect this mailer to Lloyd Ward & Associates, the addresses match.
The disclaimer message makes a statement that sounds much like a mass joinder approach by another player, the pre-litigation audit, read this previous article.
Now to the front of the mailer.
You will notice the return address on the mailer is very cryptic and says it is for “Official Business.” What’s official about an advertising mailer?
It says Legal Notice – Multi Party Lawsuit which could easily frighten anyone that gets this. And then it contains the same disclaimer on the bottom used by other similar mailers. In my opinion the entire front of this mailer is deceptive, misleading and grossly unfair to consumers.
The charade this is an official government form continues on the inside with the design. The 2011 and layout suggest this is a regulatory or government notification.
The mailer says it is a final notice and requires an immediate response. Consumers who have received such mailers before say they have not received a prior notice. It’s just a trick to get people to call.
In the blocks at the top it labels the person receiving this as the plaintiff and says they are being notified of a litigation that is for a principal balance reduction. The purpose of this mailer is to trick the consumer to call in so they can get the sales pitch from the marketing representatives.
The number listed is 866-345-9240.
The inside of the mailer also provides no disclosure that this is a mailer for legal services in accordance with Bar instructions.
Much of the information in the inside I covered earlier in this article.
How You Can Help
If you have received a similar mailer from UFAN and have heard the sales pitch, please post a comment below. I’m very interested in the service and price you were pitched.
Additional UFAN 1012-R MailersLloyd Ward & Associates - UFAN - New Player in Deceptive Form 1012-R Mailer by Steve Rhode