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The “King of Infomercials” Found Dead Days Before Fraud Trial

The “King of Infomercials”, Don Lapre, was found dead in his Arizona jail cell early Sunday October 2, 2011.

Lapre was known for being an early morning television infomercialist (is that a word? It is now) selling a product called “The Greatest Vitamin in the World.” The vitamins were a big scam and Lapre was facing 41 counts of conspiracy, mail fraud and promotional money laundering for the selling of said vitamins. He was set to go on trial in a few days but apparently committed suicide in his jail cell first.

Lapre had been accused of victimizing around 220,000 people out of around $52 million in his vitamin scheme.

However, his vitamin scam was not the first scheme for him to pitch to the American public. Prior to his bogus pills he endorsed a get rich quick scheme of placing tiny classified ads in thousands of newspapers across the country – Source.

Two days after his suicide Lapre’s mother has come forward to TMZ blaming the jail’s officials, FBI and U.S. Attorney General for her son’s death because the jail supposedly took away his antidepressants that he needed to treat his severe depression.

The U.S. Marshals have refused to comment to TMZ about Lapre’s medical history – Source.

I feel I should make it clear that the above sources were from the infamous site, TMZ.com. That being said, since it’s mainly a celebrity gossip site it’s reports on the case should not be taken too seriously. While they might be accurate it is purely speculation at the moment. Until Lapre’s mother comes forth to other outlets it will have to do.

Below is a video from CBS News sharing the story of Lapre’s death.


If you have been scammed and would like to file a scam report, please click here.

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About Amanda Miller

Amanda Miller

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