I’m aware of a recent big effort by CareOne Debt Relief Services to change their logo and branding. Personally I thought the old one was just fine but whatever.
I didn’t realize until just now how much their new logo looks like the logo for the credit counseling group CredAbility.
I wonder how many focus groups you need to develop the same logo?
I did get a good chuckle out of the CredAbility graphic on the top of their site.
Seriously, the public relations dudes have to be quoted as saying that? What else would you expect them to say?
CareOne Debt Relief Services and CredAbility Could Have Saved Money on Logo Development by Steve Rhode
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