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StepChange Debt Charity to Become Sexy New Name for Consumer Credit Counselling Service UK

According to news reports, CCCS of the UK, which is not affiliated with CCCS in the U.S. has decided to change their name from Consumer Credit Counselling Service to StepChange.

This trademark for StepChange was filed by Foundation for Credit Counselling. On 1 June 2012 this trademark application was filed and on 17 August 2012 the acceptance of this trademark application was published.

The first step in the marketing campaign is a rebrand, which will launch officially on 5 November with a new website, www.stepchange.org, and a research report. An advertising and public relations campaign will follow next year.

Design agency Coley Porter Bell came up with the rebrand and Brass will implement it across its communications materials. The charity could not divulge the cost of the campaign.

StepChange Debt Charity to Become Sexy New Name for Consumer Credit Counselling Service UK

Interestingly enough the filing of the trademark includes a broad range of possible service sectors, including: – Source

Financial advisory services
Loan services
Charitable fund raising services
Insurance services
Fund investment services
Credit card, and debit card services

StepChange Debt Charity to Become Sexy New Name for Consumer Credit Counselling Service UK
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Steve Rhode
Steve Rhode is the Get Out of Debt Guy and has been helping good people with bad debt problems since 1994. You can learn more about Steve, here.

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