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Tag Archives: Up To

FTC Issues Advertising Data On Why Using “Up to” in Ads is Problematic

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The Federal Trade Commission today released an FTC-commissioned study indicating that when marketers use the phrase “up to” in claims about their products, many consumers are likely to believe that they will achieve the maximum “up to” results. The study describes what a test group of consumers thought about ads for replacement home windows that purportedly would provide “up to ... Read More »

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