I learned about a brand new company, Betterment. The approach to Betterment is to make it easier to invest in a balance of stocks and less volatile bond funds.
What caught my eye was that the service has no minimum balance, it is easy to invest, the balance of your funds can be shifted online at any time, your invested funds are instantly liquid and can be moved back down to your bank account, easily.
As a disclosure, I have made an initial investment deposit into Betterment to test the service for myself. I’ll let you know how it goes.
If you would like to take a look at the overview of this “social finance” approach then the overview video below will interest you.
The funds invested are protected by SIPC up to $500,000 so you’ll have some peace of mind there.
From my first review it looks like a painlessly easy way for the average person to invest for a high return based on a risk level they are comfortable with. I also like the page that shows you how people in a similar age and income range have their funds allocated. It’s like peer advice.
It was relatively painless to setup an account. All I had to do was wait for a small transaction to hit my bank account and then confirm the value of that transaction to establish a connection between my bank account and my Betterment Account. Soon I’ll be able to setup recurring deposits and it will be that much easier to save money.
For more information, visit Betterment.com.