Quick Answer: Vistaprint is being sued for sending marketing emails with misleading subject lines — fake discounts with hidden exclusions and artificial time limits on sales. While this isn’t a debt story, if you’re a Washington state resident who received these emails, you could be entitled to statutory damages. Vistaprint is one of nearly 80 companies facing similar lawsuits.
This one isn’t about debt — but it might put money back in your pocket. A class action lawsuit alleges Vistaprint has been sending millions of marketing emails with misleading subject lines, and if you live in Washington state, you could be part of the class.
What Vistaprint Is Accused Of
Plaintiff Jason Roberts filed a class action lawsuit on February 13, 2026, in Spokane County Superior Court (Case No. 25-2-05325-32) against Vistaprint Netherlands B.V. and Cimpress USA Inc. (Vistaprint’s parent company).
The lawsuit alleges two deceptive email practices:
Misleading Discounts
- Email subject lines advertise percentage discounts like “40% Off Everything!”
- Once you open the email, you discover significant exclusions apply
- The discount doesn’t actually apply to “everything” — key products are excluded
False Urgency
- Subject lines claim sales are ending soon or are “limited time”
- In reality, the promotions lasted longer or were already running
- Creates artificial urgency designed to manipulate purchasing decisions
The lawsuit claims these practices violate both the Washington Consumer Protection Act and Washington’s Commercial Electronic Mail Act (CEMA).
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This Is Part of Something Bigger
Vistaprint isn’t alone. Since the Washington Supreme Court’s landmark ruling in Brown v. Old Navy on April 17, 2025, nearly 80 class action lawsuits have been filed against major retailers under CEMA. The list includes companies most of us have bought from:
Related: Another viral settlement where the headline number isn’t what lands in your mailbox — the $14M Costco email settlement is a Washington-only claim, not a nationwide $500 check.
Companies Facing Similar Lawsuits: Old Navy, Macy’s, Nike, Skechers, JCPenney, Hanes, Ulta Beauty, Discount Tire, Southwest Airlines, and dozens more. If you live in Washington and received marketing emails from any of these companies in the past four years, you may have claims under multiple lawsuits.
Why You Should Pay Attention
If you’ve ever used Vistaprint to order business cards, marketing materials, signage, or holiday cards — and you live in Washington state — you’ve probably received their marketing emails. We all get them. We all ignore them. But the law says those emails have to be honest.
Under Washington’s CEMA, misleading email subject lines carry statutory damages. That means you don’t have to prove you were personally harmed — just that you received the deceptive email. This makes these cases much easier for consumers to win than typical fraud cases where you’d need to show financial loss.
Who Is Covered
The class is defined as Washington state residents who received either of the two types of misleading emails from Vistaprint within the past four years. No settlement has been reached yet — this is an active lawsuit seeking injunctive relief, statutory damages, and a jury trial.
The case is being handled by attorneys Cory L. Zajdel and David M. Trojvanowski of Z Law LLC.
What to Do
- Check your email. Search your inbox for Vistaprint emails — especially ones with discount offers or time-limited sale language.
- Save them. Don’t delete marketing emails from any retailer if you live in Washington. They could be evidence in current or future lawsuits.
- Watch for notices. If the case proceeds to settlement, affected consumers will receive court-approved notices about how to file a claim.
- Check other retailers. With 80+ similar cases pending, you may be eligible for multiple class actions if you received deceptive emails from other companies on the list.
When companies profit from misleading you — even through something as simple as an email subject line — the law says that’s not okay. And sometimes the law puts money back in your pocket for it.— Steve Rhode
Got Bigger Financial Issues? If marketing emails are the least of your worries and debt is the real problem, take the free Find Your Path quiz to get personalized guidance on your best options.
FAQ
What is the Vistaprint email class action about?
The lawsuit alleges Vistaprint sent marketing emails with misleading subject lines — including fake discount percentages with hidden exclusions and artificial time limits on sales. It was filed in February 2026 in Washington state court.
Who qualifies for the Vistaprint class action?
Washington state residents who received either type of misleading email from Vistaprint within the past four years may qualify. No settlement has been reached yet — the case is still in its early stages.
How much money could I get from this lawsuit?
The lawsuit seeks statutory damages under Washington’s Commercial Electronic Mail Act (CEMA). Specific payment amounts haven’t been determined yet. Statutory damages are set by law and don’t require proof of personal financial harm.
What is the Washington Commercial Electronic Mail Act?
CEMA is a Washington state law that prohibits sending commercial emails with misleading subject lines. Following the Washington Supreme Court’s April 2025 ruling in Brown v. Old Navy, the law has been used in nearly 80 class action lawsuits against major retailers.
Are other companies being sued for the same thing?
Yes. Nearly 80 companies face similar CEMA lawsuits, including Old Navy, Macy’s, Nike, Skechers, JCPenney, Hanes, Ulta Beauty, Discount Tire, and Southwest Airlines. If you live in Washington and received deceptive marketing emails from these companies, you may have additional claims.
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