Quick Answer: Lending Tower is a for-profit lender and loan referral service (lead generator).
Before You Read This: I’m not rendering a verdict on Lending Tower. This is a research guide — I’m showing you where to look so you can reach your own conclusions.
If you find something concerning, post it in the comments. Evaluating their contract? Use my free Contract Decoder tool.
If you represent Lending Tower and something here is inaccurate, contact me and I’ll review it promptly.
If you have inside information to share privately: don’t. Post it in the comments with your name attached.
The most valuable thing on this page may not be what I’ve written — it’s the comments below. Read them and add your own.
Who Is Lending Tower?
An educated consumer is our best customer.— Sy Syms
New here? My Ultimate Consumer Guide to Checking Out a Debt Relief Company walks through how to vet any company before you sign anything.
Lending Tower is a for-profit lender and loan referral service company. Rather than repeat what they say about themselves here, I’d encourage you to read their own website directly.
Step 1: Check Their Credentials
Before anything else, verify they have the credentials they claim:
- BBB Profile: Check their Better Business Bureau profile — rating, complaint history, and how they responded.
- NMLS Licensing: As a loan referral service and lender, verify their licensing through the NMLS Consumer Access database. Search for “Lending Tower.”
- California DFPI: Lending Tower operates in California and is regulated by the Department of Financial Protection and Innovation — check their licensing status at dfpi.ca.gov.
- State Licensing: If you’re outside California, verify they are licensed to operate as a loan broker or lender in your state.
A Note on BBB Grades: A high grade means they respond to BBB complaints. Read the actual complaint text — that’s the useful part.
Step 2: Check Consumer Complaints
Search Lending Tower’s complaint history in the CFPB database →
The Daily Money Brief — Free, at 10 AM
Money you may be owed, scams to dodge, and the fine print decoded — the consumer money news that affects your wallet, every weekday.
- What are complaints about?
- How did they respond — resolved or just closed?
- Look for patterns, not just raw numbers
- Large companies will have more complaints — compare ratios
Step 3: Read Their Trustpilot Reviews
Find Lending Tower’s Trustpilot reviews here:
- 5-star reviews — sign-up praise or actual outcomes?
- 2- and 3-star reviews tend to be most honest
- Company response patterns to negative reviews
- Sudden influx of 5-stars = possible solicitation
Step 4: Check Their Legal and Enforcement History
For-profit companies in this space face federal and state enforcement. Here’s where to look:
- CFPB: CFPB enforcement actions
- FTC: FTC cases and proceedings
- California DFPI: DFPI enforcement actions — Lending Tower is a California-based company
- State AG: Search “Lending Tower attorney general” or “Lending Tower settlement”
- PACER: Federal court records
Context Matters: An enforcement action doesn’t automatically disqualify a company — what matters is what it was for and whether the behavior continued.
Step 5: Ask the Right Questions Before You Apply
Before signing: Run their contract through my free Contract Decoder tool.
Get clear answers — in writing — to these questions:
- Is Lending Tower the actual lender, or are they a referral service that passes your data to third parties?
- What APR and loan terms are you actually being offered — not just the advertised rate?
- What happens to your personal information after you submit an application?
- How many lenders will your information be shared with?
- Are there any fees — origination, processing, or otherwise — before you receive funds?
- What is the exact repayment schedule and what happens if you miss a payment?
Before You Commit: Run your situation through my Find Your Path tool first.
Key Takeaways
- Verify credentials before anything else
- CFPB complaints: patterns matter more than raw numbers
- Trustpilot: sign-up reviews vs. outcome reviews
- Check CFPB and FTC enforcement history
- Get key questions answered in writing first
- Read the comments — real experiences
Want the full research playbook? My Ultimate Consumer Guide to Checking Out a Debt Relief Company covers every tool and source in this guide — plus detailed walkthroughs for reading BBB profiles, spotting Trustpilot red flags, and searching federal court records on CourtListener.
Frequently Asked Questions
Is Lending Tower a nonprofit?
No, Lending Tower is a for-profit company.
How do I file a complaint against Lending Tower?
File with the CFPB at consumerfinance.gov/complaint, your state attorney general, and the BBB.
Is Lending Tower legitimate?
You can verify their licensing through the NMLS Consumer Access database and the California DFPI. Review their CFPB complaint history and BBB profile to reach your own informed conclusion.
What does Lending Tower do?
Lending Tower operates as a loan referral service and lender, connecting borrowers with personal loan offers from a network of lending partners. When you submit an application, your information may be shared with multiple lenders who then make offers based on your credit profile.
Should I work with Lending Tower?
That depends on your situation. Run it through my Find Your Path tool first.
Share Your Experience with Lending Tower
If you’ve worked with Lending Tower — as a client, former employee, or someone who looked into them — share your experience in the comments.
To share: Scroll to the bottom — the comments box is there.
Before You Sign Anything: Run any debt relief contract through the free Contract Decoder to spot hidden fees and unfair terms. Check the company’s complaint history with the Scam-O-Meter.
Compare Your Real Options: Most debt relief companies won’t tell you about all your options — especially the ones they can’t profit from. Credit counseling has a 21-27% completion rate. Settlement resolves about 1% of enrolled debts fully. Bankruptcy has a 95% discharge rate — and protects your retirement. Take the Find Your Path quiz for a recommendation based on your actual numbers.
Browse all Lenders reviews, or see the full Company Reviews directory.
