I took another look at the search volume of the terms “debt settlement” and “credit counseling” to see if there has been any uptick in search volume for these terms.
According to data from the last 12 months the number of consumers searching for these terms is hovering at historically low levels. Debt settlement search traffic appears to be off by 66% while credit counseling search traffic is down by about a third.
It seems that the slowdown debt relief providers are reporting continues to be evidenced in search traffic volume. With a reduction in demand for these debt relief services the cost per acquisition for debt relief providers in these niches will continue to probably be steady or even rise a bit.
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