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NFCC Hooks Up With United Way for Free Marketing

The following press release was sent out announcing the new partnership between the National Foundation for Credit Counseling and United Way. What I can’t figure out is what United Way gets out of this relationship.


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National Foundation for Credit Counseling and United Way Worldwide Join Together to Help Financially Distressed Consumers

Washington, D.C. (Vocus/PRWEB) April 04, 2011

The National Foundation for Credit Counseling, Inc. (NFCC) and United Way Worldwide (UWW) each have a commitment to ensuring that individuals and families experiencing financial hardship have access to quality financial education, appropriate financial products, accredited counseling services and financial assistance.
The two organizations are pleased to announce that this shared commitment has resulted in the creation of a partnership designed to bring together the strengths of the two respected nonprofits, each well-positioned to meet the needs of consumers through the on-the-ground presence of their local offices in thousands of communities across America.

Later this year, financially distressed individuals and families will be directed to one of the 800 NFCC Member Agencies through the national United Way 2-1-1 helpline, providing callers with legitimate and reliable financial education and counseling.

Specifically, this partnership will expand access to information, resources and services, creating positive change not only for the individuals and families receiving the services, but improving the financial health and well-being of communities as a whole.

“The NFCC is proud to partner with United Way to collaboratively utilize our community-based networks to help Americans who are experiencing financial hardship find financial stability,” said Susan C. Keating, president and CEO of the NFCC.

“Through our collaboration with NFCC, we look forward to expanding the availability of effective financial counseling and critical support services available nationwide,” said Stacey D. Stewart, executive vice president of United Way Worldwide. “As we work to help more individuals and families become financially stable, we’re proud to partner with an organization as trusted within the community as NFCC.”

READ  Can Consumers Count on the NFCC to Find the Right Credit Counseling Agency?

Consumers can access financial assistance by dialing 2-1-1 or going to

About the NFCC

The National Foundation for Credit Counseling (NFCC), founded in 1951, is the nation’s largest and longest serving national nonprofit credit counseling organization. The NFCC’s mission is to promote the national agenda for financially responsible behavior and build capacity for its Members to deliver the highest quality financial education and counseling services. NFCC Members annually help over three million consumers through close to 800 community-based offices nationwide. For free and affordable confidential advice through a reputable NFCC Member, call (800) 388-2227, (en Español (800) 682-9832) or visit Visit us on Facebook at and on Twitter at

About United Way

United Way is a worldwide network in 40 countries and territories, including more than 1,200 local organizations in the U.S. It advances the common good, creating opportunities for a better life for all by focusing on the three key building blocks of education, income and health. United Way recruits people and organizations who bring the passion, expertise and resources needed to get things done. LIVE UNITED® is a call to action for everyone to become a part of the change. For more information about United Way, please visit:

For Immediate Release
Gail Cunningham
(940) 691-6322 – direct
(240) 672-2700 – cell
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About the author

Steve Rhode

Steve Rhode is the Get Out of Debt Guy and has been helping good people with bad debt problems since 1994. You can learn more about Steve, here.


  • Jen,

    You made an interesting point when you said ” We have to meet a lot of requirements to be members of our local UW…”

    It will be interesting to see how this rolls out. Has UW lowered their requirements? Will any agency get a referral from national HQ even though they have not worked closely with their local UW? If they do does that slight good groups like yours that worked closely with the local UW?

    It will be interesting to follow this. Keep me posted if you hear anything from NFCC HQ.

    Thanks for your feedback and comments.


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