Behavioral Economics Debt Articles

Advertisers Are Way Smarter Than You in Getting You to Spend Money When You Didn’t Want To

I’ve written a lot about how shopping malls, and stores are deigned to intentional trigger your subconscious impulses to get you to spend money. And then when people do, they are cursed by their creditors for being irresponsible.

Granted all spending is not beyond our control, but some formulas to make you buy are very devious. How about chocolate chip cookie smell pumped into dressing rooms or advertising in malls that is presented to you by determining your sex or race?

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About the author

Steve Rhode

Steve Rhode is the Get Out of Debt Guy and has been helping good people with bad debt problems since 1994. You can learn more about Steve, here.

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