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Is that online review true? Watch this video.

Written by Guest Post

If you’re like me, you probably look up online reviews before you go holiday shopping, make vacation plans, or even hire a plumber. Seeing what other people think can be super helpful in weighing decisions — especially before you fork over your hard-earned money.

But did you know that some people are paid to say good things about a company, product, or service? That means you can’t always know if someone is giving a true and impartial opinion. The law says reviewers should be up front about their connection to a company — but some of them aren’t.

It’s useful to read reviews, but take them with a grain of salt. This holiday season, compare reviews from a variety of sites and trusted sources to make sure you’re getting the whole picture. And check out this video for more helpful tips:

This article by the FTC was distributed by the Personal Finance Syndication Network.

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