FTC Order Requires LasikPlus to Pay for its Bait-and-Switch Eye Surgery Ads
The Federal Trade Commission today issued an order requiring Ohio-based LCA-Vision, doing business as LasikPlus and Joffe MediCenter, to pay $1.25 million for using deceptive bait-and-switch advertising to trick consumers into believing they could have their vision corrected for less than $300. In reality only 6.5 percent of consumers lured in for consultations were eligible …