3 Ways Cognitive Bias Causes You to Spend Money

Quick Answer: Cognitive bias causes spending through three main psychological loopholes that retailers exploit: the seductive power of “free” offers, emotional decision-making over logical choices, and deliberate distractions. These biases can lead consumers to make irrational purchases, like choosing a $10 free coupon over a $25 coupon for $7, even when the latter provides better …

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