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Tag Archives: sign

Shop-O-Nomics: How the Missing Dollar Sign Makes You Spend More

I’m giving your reading muscles a break today and instead of writing you an article here’s a video based on a study put out by Cornell University in 2009 about the “Effects of Menu-price Formats on Restaurant Checks“. The study suggested that people were more inclined to purchase and spend more if the dollar sign ($) was dropped in front ... Read More »

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