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Tag Archives: Why We Shop

Don’t Stop Shopping for Fun When You Can Spend Less and Get a Bigger Emotional Benefit

Shop for Fun

The other day I was sitting in the office of Dan Ariely at Duke University and we were chatting about behavioral economics from the point of view of getting out of debt. During the conversation the comment was made that if people became aware of the connection between spending and the “high” or good feelings they experienced as a result, ... Read More »

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