Press Release Launches a Brand New Site

With online spending on the rise, bargain experts Heather Wheeler and Joanie Demer have responded to the need for a more convenient way to shop and save.

Boise, Idaho (PRWEB) February 25, 2015

According to the National Retail Federation “online retail sales are expected to grow by 7-10% this year.” And a 2014 Accenture Research report states that nearly all shoppers (96%) said that discounts will be important to their purchasing decisions. Additionally, more than one in four (29%) said that it would take a discount of 50% or more to persuade them to make a purchase.

Bargain experts and bestselling authors, Heather Wheeler and Joanie Demer, who blog for more than 7 million visitors each month on, see an increased need in 2015 for hand-curated deals for a generation of millennial moms with an insatiable appetite for deals!

“We know about coupon aggregation. It’s what we’ve done for the last six years on and we’ve lead the industry with the most comprehensive database of supermarket coupons available online.” Wheeler reports. “With the introduction of, we’re applying the same business model to online deals. Our expert team scours the net for sales and selects only products with minimum fifty percent savings and broad appeal for publication.”

Demer adds, “Our primary demographic of women ages 20-45 have shown they are more motivated to make a purchase by the discount margin than the brand or product itself. This doesn’t mean they’re constantly buying things they don’t need. On the contrary, these savvy shoppers are filling an annual quota of birthday presents, anniversary gifts, home décor and apparel by shopping around sales instead of a specific list. And by doing so, they have vastly more control over their budgets.”

3 reasons you can’t afford to live without

1.    Never pay full retail price again. Sort deals by price!
2.    Discover unexpected discount retailers you never knew about.
3.    Get top brands at knock-off prices.

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