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Shop-O-Nomics: How the Missing Dollar Sign Makes You Spend More

I’m giving your reading muscles a break today and instead of writing you an article here’s a video based on a study put out by Cornell University in 2009 about the “Effects of Menu-price Formats on Restaurant Checks“.

The study suggested that people were more inclined to purchase and spend more if the dollar sign ($) was dropped in front of a price. Granted, the study was done with an upscale restaurant in New York City during their lunch hours but I thought it might be interesting to see if any retailers are using this dollar sign psychology in their advertising and price points.

That being said, I set out to do some dollar sign investigating in some well-known stores.

Watch and see what I found along with an added savings tip.

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Amanda Miller

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