TASC American Fair Credit Council Lay Out The New Branding Attempt

A tipster (send in your tips here) sent in the following presentation.

Below you will find the rebranding presentation that was sent out by TASC along with their open letter announcing their new name of AFCC.

The new buzzwords are NAFDS (“No Advance Fee Debt Settlement”), they need us, we are consumer advocates, and “Our program is a commitment, there is risk, it is aggressive, and it works”, and “Debt settlement is a very effective way to avoid bankruptcy.”,

It’s that “and it works” thing that’s going to be problematic. It seems to wander into tough territory with the TSR by making an undefined claim.

Sincerly,
Steve

You are not alone. I'm here to help. There is no need to suffer in silence. We can get through this. Tomorrow can be better than today. Don't give up.


Damon Day - Pro Debt Coach


























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14 thoughts on “TASC American Fair Credit Council Lay Out The New Branding Attempt”

  1. I do have to add, because it just cracks me up to no end.

    Does it strike anyone as odd that TASC is trying to teach their members what they do for their clients all of the sudden?  What were they doing for the last 10 years?  This stuff is going out to companies that have been in the industry for years, and now they just start to put out information to tell these companies what they are supposed to do for their clients?  Why?  Because they didn’t know before?

    Sort of proves they are exactly what I have always said they were, no?

    Reply
  2. I read it, but at a certain point, you sort of have to shake your head and say, what else can I say about these people? 

    I started to respond to it, and then said to myself, I don’t have time to explain why every single line is a bunch of bullshit that some highly paid marketing “expert” was hired to come up with. I think TASC hired the guy that does all of those drug commercials, but they forgot the disclaimer at the bottom to warn consumers that swallowing this pill could result in anal bleeding, violently upset stomach, thoughts of suicide and the uncontrollable urge to want to reach through the phone and slap the sales person in the face when you get served a lawsuit by Citibank.

    The underlying points that I have been bitching about for several years have not changed much.  I already called them out when the notes were released, all this did was confirm their break from reality is costing them a lot of money on branding consultants who are just blowing smoke up their arses and telling them that their ship has not yet sailed, and the riches of yesteryear are bound to return if they would just hire them to bring it back.

    I agree with you that it is really funny and really sad.  Sort of reminds me of the episode of The Jerk where Steve Martin is getting shot at, and the guy keeps missing him and hitting the cans, and Martin screams, He hates these Cans!!!! Stay Away from the Cans!!! 

    Steve, if you would oblige me a link
    http://www.youtube.com/watch?v

    Watch that video and replace Cans with “Words” Now imagine that scene and replace the line with “They hate these Words…Stay Away from the Words”

    Ba ha ha ha. 

    They want to fix the perception without fixing the problem.

    Reply
  3. I really struggled to get through that, now that I did all I can say is. That’s really funny! Where’s Damon when you need him? He’s like a cop starting his tour, at dunkin donuts!

    Reply
  4. I really struggled to get through that, now that I did all I can say is. That’s really funny! Where’s Damon when you need him? He’s like a cop starting his tour, at dunkin donuts!

    Reply
    • I read it, but at a certain point, you sort of have to shake your head and say, what else can I say about these people? 

      I started to respond to it, and then said to myself, I don’t have time to explain why every single line is a bunch of bullshit that some highly paid marketing “expert” was hired to come up with. I think TASC hired the guy that does all of those drug commercials, but they forgot the disclaimer at the bottom to warn consumers that swallowing this pill could result in anal bleeding, violently upset stomach, thoughts of suicide and the uncontrollable urge to want to reach through the phone and slap the sales person in the face when you get served a lawsuit by Citibank.

      The underlying points that I have been bitching about for several years have not changed much.  I already called them out when the notes were released, all this did was confirm their break from reality is costing them a lot of money on branding consultants who are just blowing smoke up their arses and telling them that their ship has not yet sailed, and the riches of yesteryear are bound to return if they would just hire them to bring it back.

      I agree with you that it is really funny and really sad.  Sort of reminds me of the episode of The Jerk where Steve Martin is getting shot at, and the guy keeps missing him and hitting the cans, and Martin screams, He hates these Cans!!!! Stay Away from the Cans!!! 

      Steve, if you would oblige me a link
      http://www.youtube.com/watch?v=6NxLtVG9_eg&feature=related

      Watch that video and replace Cans with “Words” Now imagine that scene and replace the line with “They hate these Words…Stay Away from the Words”

      Ba ha ha ha. 

      They want to fix the perception without fixing the problem.

      Reply
      •  I do have to add, because it just cracks me up to no end.

        Does it strike anyone as odd that TASC is trying to teach their members what they do for their clients all of the sudden?  What were they doing for the last 10 years?  This stuff is going out to companies that have been in the industry for years, and now they just start to put out information to tell these companies what they are supposed to do for their clients?  Why?  Because they didn’t know before?

        Sort of proves they are exactly what I have always said they were, no?

        Reply
  5. @f0328b8eaa43280c09926d91116d1f76:disqus that makes sense. We had suspected that… Do you know which members?

    Reply

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