Well a tipster (send in your tips here) just brought to my attention that the BBB evidently took exception to the same or a similar commercial.
The BBB says: On June 2, 2011 we wrote to this company concerning a questionable television commercial brought to our attention by the Cincinnati BBB. The commercial ran on Friday, May 21, 2011 at approximately 5:20 pm on the local CW affiliate.
The commercial in part stated that consumers who call will receive a free credit report. We asked the company to tell us how consumers can receive a free credit report by calling the company.
We also asked if restrictions such as agreeing to services are a condition of receiving the credit report. In addition, the commercial also displays the words, “Erase Bad Credit.” We believe it is wrong to lead consumers to believe that bad credit can be magically erased. Erroneous information can be removed if challenged, however, any valid entries will remain on the file regardless of whether the debt is paid or not. In the interest of business self regulation, we have asked the company to consider revising their commercial to avoid any potential misunderstandings by their customers.
The company has been given 10 days to respond. – Source
Below are the screen shots from the commercial I saw that I had captured.
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