An article in Adweek talks about focus the Federal Trade Commission has had in going after advertisers for deceptive advertisers. It’s a good read for those that either engage in marketing or hire outside parties or lead vendors to represent their services. The big takeaway is that the FYC is not just concentrating on going …
The Federal Trade Commission today released an FTC-commissioned study indicating that when marketers use the phrase “up to” in claims about their products, many consumers are likely to believe that they will achieve the maximum “up to” results. The study describes what a test group of consumers thought about ads for replacement home windows that …
We’ve covered the deceitful acai berry weight-loss products over the past year on our site (see here, here and here). It was announced on Wednesday that the Federal Trade Commission (FTC) has stopped six operators from using fake news site that allegedly deceived consumers about this product. Six online marketers agreed to settlements with the …