behavioral economist Tag Archives -

Who Do You Think Cheats More: Bankers or Politicians?

August 8, 2010 by Steve Rhode

I was doing some research on Dan Ariely, a fabulous behavioral economist who I’m hoping to interview. In my research I came across the video below. So before you watch it. Who do you think cheats more, New York bankers or Washington politicians?

Save Money Shopping. Don’t Touch Stuff.

December 20, 2009April 3, 2009 by Steve Rhode

Really smart brilliant people design retail chain stores knowing the hidden tricks that will lead you to spend money when you don’t want to. For some people it is the subtle chocolate chip cookie smell pumped into women dressing rooms that spokes sales or just laying out merchandise so you can easily touch it. Here … Read more