In doing my ongoing research for pitches that are aimed at people with money issues I recorded and watched the Kevin Trudeau infomercial on “Free Money “They” Don’t Want You to Know About.” He is introduced as a consumer advocate and best selling author. Consumer advocate?
We are welcomed back to QSN Direct and it is presented as some sort of shopping channel but there is no channel or regular presentation for anything called QSN Direct that I could find. It appears the only things sold through QSN Direct are works by Kevin Trudeau.
Haven’t we been down this road time and time again with these pitches for free money government programs? But I guess it’s time again for people to get suckered into spending more good money for more hype on how people can get free money.
During the informercial on the fictional QSN Direct, Trudeau says you can get free money to help pay your bills but even the government says that’s just not true.
We have all seen them; late night infomercials, websites, and reference guides, advertising “millions in free money” Don’t believe the hype! Although there are many grants on Grants.gov, few of them are available to individuals and none of them are available for personal financial assistance. – U.S. Government Warning
Trudeau says Mathew Lesko, a friend of his and the former king of free money publications published loads of information on free money by Trudeau says his books takes all that information and makes it easier to read.
This time Trudeau includes a pitch for his last book Debt Cures. It is offered as a freebie for ordering “Free Money.” Leftovers?
The informercial contains a full dose of “act now” pitches. He repeatedly claims he makes no money on the book and he’s doing this only as a public service. But maybe that selfless claim is driven more by his FTC settlement in which he was banned from infomercials which he benefited from.
A federal judge has banned Kevin Trudeau from infomercials in which he has an interest for three years and ordered him to pay more than $5 million in profits from his book, “The Weight Loss Cure ‘They’ Don’t Want You to Know About.” The ruling confirms an earlier contempt finding against Trudeau – the second time he has been found in contempt of court in the past four years.
In August, Judge Robert W. Gettleman of the U.S. District Court for the Northern District of Illinois stood by his conclusion in 2007 that Trudeau “clearly, and no doubt intentionally,” violated a provision of a 2004 stipulated court order that prohibits Trudeau from misrepresenting the content of books in his infomercials.
Given Trudeau’s “history of deception and contemptuous violation of court orders” and his “willful efforts to deceive consumers” into believing that his weight-loss book contained material that it did not, the court confirmed its ruling that found Trudeau in contempt of the 2004 order.
The FTC filed its first lawsuit against Trudeau in 1998, charging him with making false and misleading claims in infomercials for products he claimed could cause significant weight loss and cure addictions to heroin, alcohol, and cigarettes, and enable users to achieve a photographic memory. A stipulated court order resolving that case barred Trudeau from making false claims for products in the future, ordered him to pay $500,000 in consumer redress, and established a $500,000 performance bond to ensure compliance.
In 2003, the Commission charged Trudeau with violating the 1998 order by falsely claiming in infomercials that a product, Coral Calcium Supreme, could cure cancer. The court subsequently entered a preliminary injunction that ordered him not to make such claims.
When Trudeau continued to make cancer-cure claims about Coral Calcium, he was found in contempt of the injunction.
In 2004, Trudeau agreed to an order that resolved the Coral Calcium matter. The order directed him to pay $2 million in consumer redress and banned him from infomercials, except for infomercials for informational publications such as books, provided that he “must not misrepresent the content” of the books.
The most recent contempt action stems from Trudeau’s misrepresentations of the contents of his weight-loss book in infomercials. In November 2007, Judge Gettleman found Trudeau in contempt, stating that he had misled thousands of consumers with false claims that were “in flagrant violation” of the court’s order.
In his August ruling, the court banned Trudeau “or any person acting in concert with him, from participating in the production or publication of any infomercial for any product, including books, in which Mr. Trudeau or any related entity has an interest, for a period of three years from the date of this order.” The court also imposed a judgment against Trudeau of more than $5 million dollars. – Source
Trudeau says the America is headed into the next ten years of economic decline. He says 70% of American’s will lose jobs, income, and get working hours cut. He even manages to work in mentioning Fox News. “We’re heading into a major economic disaster,” says Trudeau. Buy now.
The fear building in this infomercial is palpable and is used to make people afraid about the future that can be addressed by buying the book.
Later in the infomercial he takes a call from a random “caller.” But if this is a pre-recorded show how do they get truly independent callers? Deceptive marketing?
He returns to his pitch for Debt Cures which he says can help you to reduce your credit card payments in half. It sounds much like the old debt settlement pitch.
Trudeau says people need to call now and order before the government tries to take his books off the air. But his face when he says it is priceless. I don’t think even he believed that.
Apparently I wasn’t the only one who was less than impressed with the sales pitch. Look at the reviews on Amazon where you can but the book new for as little as $7.
Do yourself a favor and save your money on this book. The two links I gave you above will lead you to government benefits and grants for free.
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