American Consumer Credit Counseling Makes Some Interesting Marketing Claims

A reader and tipster (send in your tips here) sent in some concern about the American Consumer Credit Counseling website that they wanted us to see.

In light of the Federal Trade Commission Telemarketing Sales Rules that prohibit a number of misleading advertising practices, it is surprising that American Consumer Credit Counseling is making the following statements on their landing page.

  • Help you save up to 50% on your total credit card debt.
  • Lower your interest rates by up to 50%. – Source

American Consumer Credit Counseling
130 Rumford Ave., Suite 202
Auburndale, MA 02466-1371

So, do you think, like the reader did, that making such statements about credit card debt and interest rates savings does not comply with FTC marketing guidelines?

Post your answer in the comments below.

The company does have a A+ rating with the BBB. The BBB page can be found here.

Sincerly,
Steve

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4 thoughts on “American Consumer Credit Counseling Makes Some Interesting Marketing Claims”

  1. The reason it was worthy enough to publish was because of the claims which may give the consumer the perception they will receive 50% benefits. I realize it says “up to” but what percentage of consumers actually get those benefits combined? It also says, “we will” which makes it appear these are benefits that will be received.

    So does the average consumer have a reasonable expectation of achieving a 50% reduction in interest rates and payment? If not then under the FTC TSR and future CFPB regulations this landing page would need to be looked at again.

    Saying just “Help you lower you interest rates” probably would have been fine but the reduction in credit card debt still seems like a long reach if the original balance owed at enrollment is not reduced.

    Who knows, maybe ACCC is offering a debt settlement solution, in that case the statement might make more sense, but not for a traditional debt management plan.

    Reply
  2. The reason it was worthy enough to publish was because of the claims which may give the consumer the perception they will receive 50% benefits. I realize it says “up to” but what percentage of consumers actually get those benefits combined? It also says, “we will” which makes it appear these are benefits that will be received.

    So does the average consumer have a reasonable expectation of achieving a 50% reduction in interest rates and payment? If not then under the FTC TSR and future CFPB regulations this landing page would need to be looked at again.

    Saying just “Help you lower you interest rates” probably would have been fine but the reduction in credit card debt still seems like a long reach if the original balance owed at enrollment is not reduced.

    Who knows, maybe ACCC is offering a debt settlement solution, in that case the statement might make more sense, but not for a traditional debt management plan.

    Reply
  3. This outfit is non-profit and, as we all know, non-profits are EXCLUDED from the FTC Telemarketing Sales Rule.  Should they be excluded??!  No.  But that esoteric debate is for another day, my friends.

    Reply
  4. This outfit is non-profit and, as we all know, non-profits are EXCLUDED from the FTC Telemarketing Sales Rule.  Should they be excluded??!  No.  But that esoteric debate is for another day, my friends.

    Reply

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