Worth Unlimited Scam Comment Leads to Missing Complaints and this Review

Shane Sorensen came into the site and left the following comment on this question. He might have meant well but what is he really advising the reader to do?

“Bob, check out this. This is helping me reach my goals and I’m getting out of debt in 1/2 the time and I didn’t change my income or my budget or refinance anything!”

The Link Shane posted takes you to his sales affiliate pages in the Worth Unlimited MLM program. – Source, Source

The sales page makes some very vague and broad statements about getting out of debt and asks users to request more information. Seems innocent enough, right?

Worth Unlimited Scam Comment Leads to Missing Complaints
and United First Financial
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Worth Unlimited describes their program as a way to get out of debt in some vague sort of way. – Source

The Worth Account is an online personal financial system, created to get consumers out of debt in as little as ½ to ⅓ the regular time, and build substantial cash reserves in the bank.

The Worth Account pulls all of your financial accounts into one central location, and uses advanced banking strategies to analyze the fastest, most effective financial strategy to eliminate your debt, and build up cash reserves in your bank account.

24 hours a day, 7 days a week, the Worth Account is working with one goal in mind, to get you ahead financially as quickly as possible. – Source

The WorthUnlimited.com website also has loads of happy client testimonials but short on actual performance details of how many people enrolled, what the fee is and how many actually achieved the desired result. Who knows, maybe a lot of people pay a fee but never get the full benefit of the program. They appear silent on that part while sales representatives make unsupported claims.

Heck, if you just use my guides on how to check out a debt relief company, you’ll find a number of key areas that might raise red flags and want you to learn more.

  1. The Ultimate Consumer Guide to Checking Out a Debt Relief Company Before You Sign On the Line
  2. 10 Must Do Steps to Find the Best Credit Counseling or Debt Settlement Company for You
  3. How to Check Out a Business or Company to Avoid Getting Scammed or Ripped Off

Is Worth Unlimited a Scam?

What really intrigued me at a casual first glance was not what they were saying about their program but that the claims were there were 70,000 clients in the program and there were virtual no complaints or what appeared to be concerns about their program. – Source

Performance transparency seems to be hidden or missing.
Performance transparency seems to be hidden or missing.

Results for the average client include:

  • Savings of over $120,232
  • 30 year mortgages paid off in 7-11 years
  • All debt paid off, credit cards, car loans, student debt, etc.
  • Amortized, that’s over $900 in interest savings for each month of program use.
  • 95% of clients “stick to” the program
  • Average client gets 20% better savings than projected
  • 70,000 clients as of 2012
  • “A” rating in the Better Business Bureau – Source

But as you’ll come to see, the company does not have an A rating with the BBB.

One of the complaints I was able to locate online was:

I was with United 1st Financial, which now is Worth Unlimited. Given the fact that Worth Unlimited (then U1st) just pulled the rug out from their existing U1st agents, you may want to reconsider representing them. They also stopped paying commissions owed (to me) as agreed beginning in 2012. I contacted one of the Co-Founders who assured me not only that they’re still paying as agreed, but that he would resolve this matter for me. It’s been over 1/2 a year, and after countless communications, still no response. Learn from the misfortunes of others; if Worth Unlimited didn’t honor their word then, would you trust them now (especially considering money)? – Source

The absence of chatter or one of the 70,000+ people not talking about the program online is just not a real world result in my experience and seems to scream of intense reputation management. So why? Is there something to hide?

Worth Unlimited, LLC

The company claims to have $12 billion dollars under management (source) but according to State of Utah records, where they are located, the company was only formed on April 30, 2012.

Did they enroll 70,000 clients in the past eleven months? Really?

The managing member of the company is reported to the State of Utah as:

120 East 13065 South
Draper, UT 84020
Matthew Shaw

A search of State of Utah records could not locate an active company called WWLB that is registered to do business. So in fact the owner of the company, WWLB, LLC, is a mystery and not disclosed anywhere I could find.

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The BBB says the CEO of Worth Unlimited is Spencer Clawson. – Source

The company describes themselves as a “software development company and sales.” – Source

The address given was listed as an address for a company called U 1st Financial. – Source

And the same address is also used for CDS Debt Health. – Source

Screen Shot 2013-03-09 at 4.31.57 PM

The real owner of the worthunlimited.com domain name is hidden.

Worth Unlimited is also a registered trademark. The trademark describes the services to be offered under the trademark.

Financial advice, namely, budget planning; Financial consultation in the field of real estate, namely, financial management, financial budget planning and management, and mortgage payment planning and management; Financial counseling services, namely, helping others build a better working relationship with their money; Membership club services, namely, providing information to members in the fields of real estate, mortgages and debt elimination; Providing on-line financial calculators. FIRST USE: 20120101. FIRST USE IN COMMERCE: 2012-04-01

Providing a website featuring resources, namely, non-downloadable software for use in budget management, financial management, and mortgage payment management all in the field of real estate. FIRST USE: 20120101. FIRST USE IN COMMERCE: 2012-04-01 – Source

United First Financial

United First Financial is a company that kept coming up in my research on Worth Unlimited. The company in good standing with the State of Utah. And they are also registered to do business as UFF, LLC.

According to documents filed in 2007 when the company formed, the owners of the company were Michael Washenko, Skyler Witman, Matthew Lovelady, and Jonathan Bonnette. – Source

Apparently United First Financial isn’t as good at managing their own money.

In 2012 a number of the individuals filed suit against their accountant for taking $5.3 million from them.

A group of investors has sued a Utah accountant, a Connecticut businessman and others alleging they fraudulently took $5.3 million that was supposed to go into drilling oil and gas wells, and used it for other things, including a separate investment that lost millions and also may have been fraudulent.

The investors allege CPA Richard Bloomfield of Alpine used his knowledge of their business and personal finances, and the trust he had built up, to steer them into the oil and gas drilling investment that also was billed as a tax write-off, according to the lawsuit filed in 3rd District Court in Salt Lake City. The lawsuit also names Jonathan Feldman of Greenwich, Conn., owner of Patriot Exploration LLC and Millennium LLC.

“In one of the partnerships the documentation clearly shows, to our mind, that the representations about what [Feldman] would do with the money from my clients and what he actually did with the money are very different,” Loren Washburn, an attorney at Clyde Snow who represents the investors, said Wednesday.

Bloomfield, who hosts an online radio show on investing called “What About Wealth?”, said he had not been served with the lawsuit and declined to comment. Feldman’s attorney did not return an email seeking comment.

Feldman flew to Salt Lake City to meet with the investors after Bloomfield pitched it to them, the suit says. Bloomfield was the accountant for the investors’ business, United First Financial, and for them personally, the complaint says. Suing are Skyler Witman of Draper, John Washenko of Draper, Jonathan Bonnette of Alpine, Matt Lovelady of Alpine and Don Jorgensen of Park City.Source

The BBB also states these are the management team. – Source

The UnitedFirstFinancial.com domain name is owned by:

Registrant Contact:
United First Financial
Tim Jenkins ()
120 E 13065 S
Draper, UT 84020

Administrative Contact:
United First Financial
Tony Dellagnola (itaccounts@unitedfirstfinancial.com)
Fax: +1.8016765570
120 E 13065 S
Draper, UT 84020

The following services are listed on the same server with United First Financials website:

aedservicing.org, ccshomeguard.com, consumerservicing.org, myfigps.com, myincomeseminar.com, myincomeseminar.net, myincomeseminar.org, nlscit.com, nlscsystems.com, ufirstalliance.com, ufirstconvention.com, ufirstfinancial.com, ufirstvideos.com, unitedfirstfinancial.ca, unitedfirstfinancial.com

The United First Financial program was trounced by other personal bloggers who found little benefit in their program. Here, Dave Ramsey, here, here.

The link to the Dave Ramsey audio clip is interesting.

There are complaints available online about United First Financial. – Source

Worth Unlimited Massive Cost is Disturbing

According to Behind MLM the financial compensation plan and fees for Worth Unlimited are:

Worth Unlimited only have one product, the Worth Account and it comes in three varieties:
Gold (no mortgage)
Platinum (1-2 mortgages)
Platinum + (3-9 mortgages)

The cost price for each of these products is taken directly from the amount of projected savings Worth Unlimited’s sales coaches calculate for prospective clients.

Whereas the previous incarnation, the Money Merge Account, cost a flat $3,500, the Worth Account costs 0.5% to 3% of the projected interest saved by the prospective customer.

There doesn’t appear to be any cap on the price of the Gold plan, however the Platinum and Platinum + plans are price capped at $3495 and $3795 respectively.

Out of this sale price, Worth Unlimited pay affiliates 15 to 30 percent of the final sale price of a Worth Account.

At the end of any given month, if members have generated
$0 – $6000 in sales, they earn 15%
$6001 – $12,000 in sales, they earn 20%
$12,001 – $18,000 in sales, they earn 25%
$18,001 or more in sales, they earn 30% – Source, Source

In my opinion, consumers are being sold a bill of goods and paying through the nose for it. The fees for this program are charged not on the benefit received by the consumer but a hoped for benefit if someone continues through to the end and achieves all of the results promised on fee calculation.

Regardless, fees in the range of $3,000 or more for something that can be achieved by a consumer for free on a free program like ReadyForZero.com are outrageous in my opinion.

There is no magic money created to allow people to pay their debt off early. Super fantastic results and early payoffs can also be experienced by people like you and me for free using a consistent amount of extra money each month and applying it to our highest interest rate debts and then as those debts are paid off we can roll the money to the next one. This will accelerate the debt payoff and save years. But imagine if you didn’t spend the wasted thousands of dollars for this program and instead used that money for your debt reduction?

But life is unpredictable and can kill the effectiveness of that approach, adding new debt, losing income, unexpected expenses, etc. And those same issues will impact any approach like the Worth Unlimited program.

There is no magic to it. It’s simple math, not magic.

Worth Unlimited Agents and Possibly Clients are Handcuffed

The agreement for people enrolling in the Worth Unlimited program appears to be the same for the general consumer as for the sales agent. – Source

There are some very worrisome sections in the full Policies and Procedures that are made available and appear to be referenced in the enrollment agreement.

Don’t Complain

Worth wants to provide its Independent Agents with the best products, compensation plan, and service in the industry. Accordingly, we value your constructive criticisms and comments.

All such comments should be submitted in writing to the Customer Service Department. While Worth welcomes constructive input, negative comments and remarks made in the field by Independent Agents about the Company, its products, or compensation plan serve no purpose other than to sour the enthusiasm of other Worth Independent Agents. For this reason, and to set the proper example for their downline, Independent Agents must not disparage, demean, or make negative remarks about Worth, other Worth Independent Agents, Worth’s products, the Marketing and Compensation plan, or Worth’s directors, officers, or employees. – Source

No Sales. No Downline Commissions.

The Worth Marketing and Compensation Plan is based on the sale of Worth products and services to end consumers. Independent Agents must fulfill personal and team (downline organization) retail sales requirements (as well as meet other responsibilities set forth in the Agreement) to be eligible for bonuses, commissions and advancement to higher levels of achievement.

So long as an Independent Agent remains active and complies with the terms of the Worth Agent Agreement and these Policies and Procedures, Worth shall pay commissions to such Independent Agent in accordance with the Marketing and Compensation Plan. An Independent Agent’s bonuses and commissions constitute the entire consideration for the Independent Agent’s efforts in generating sales and all activities related to generating sales (including building a downline organization). Following an Independent Agent’s non-renewal of his or her Worth Agent Agreement, or voluntary or involuntary cancellation of his or her Worth Agent Agreement (all of these methods are collectively referred to as “cancellation”), the former Independent Agent shall have no right, title, claim or interest to the marketing organization which he or she operated, or any commission or bonus from the sales generated by the organization. An Independent Agent whose business is cancelled will lose all rights as an Independent Agent. This includes the right to sell Worth products and services and the right to receive future commissions, bonuses, or other income resulting from the sales and other activities of the Independent Agent’s former downline sales organization. In the event of cancellation, Independent Agents agree to waive all rights they may have, including but not limited to property rights, to their former downline organization and to any bonuses, commissions or other remuneration derived from the sales and other activities of his or her former downline organization.


Limited Right to Cancel and Get a Refund

All Independent Agents must instruct their U.S. customers and new Independent Agents who purchase Products of the availability of the Notice of Right to Cancel, which can be found in the Agents’ Back Office, at the time of the sale. This form sets forth the purchaser’s right to cancel the transaction within three business days from the date of signing (5 days for Alaska). In addition, Independent Agents must orally inform the buyer of his or her cancellation rights.

Customers have until MIDNIGHT OF THE THIRD BUSINESS DAY AFTER THE DATE OF THIS TRANSACTION OR RECEIPT OF THE PRODUCT, WHICHEVER IS LATER (5 days for Alaska) to cancel the order (“rescission period) and receive a full refund consistent with the cancellation notice provided in their sales package. When an Independent Agent makes a sale or takes an order from a retail customer who cancels or requests a refund within rescission period, the refund will be promptly executed and the commission will be cancelled. – Source

Worth Unlimited Sales Pitch

One document I found provides bullet points and talking points for sales representatives to follow.

Q: No, I mean… how does the program do that?
A: It uses advanced banking strategies, factorial math algorithms built into the software that calculates when and where you should move money, in order to manipulate the interest rate you pay to be in YOUR favor. Frankly, it’s harder to explain than it is to just show you. Would you like to see the DEMO? The Worth Coaches will do a demo for you as part of the (free) Savings Analysis. – Source

Read that as it uses math.

Q: How EASY is the program to follow?
A: It’s VERY easy. In fact, that is probably why we have so, SO many of our clients that “stick to” the program. See, most people, on their own, are not that “financially disciplined” – in fact only 14% of people, on average, will stick to a financial plan for an entire year. By year two, that drops to 11%. However WORTH is SO easy to stick to (see our “history”) that, even after 4 years of use, over 95% of our clients had “stuck to” the program. More than HALF were getting much better results than expected too… on average more than 20% better results! The thing is… with the Worth Account you don’t have to read any books, play around with any spreadsheets, agonize over a budget. Instead you just follow the advice of the program and use it’s tools to help make the financial choices important to YOU. – Source

This is interesting since it is the only performance claim I could find that the program makes. It will be interesting to see if they can actually provide backup documentation to support these claims as shown under the FTC Telemarketing Sales Rules. I’m skeptical.

How could people stick with the program after 4 years of use if the company was only formed last year? Somebody is lying.

What is interesting is the statement “More than HALF were getting much better results than
expected too” which leads me to believe that less than half were not getting the results they expected to.

Q: How much does it cost?
A: Well… the consultation and the Savings Analysis are FREE… and, if you choose to move forward with the program… here is the great part…. Because there are different programs, for different circumstances… they price the program as simply a % of what you will SAVE using the system with a “cap” on each version. For most of our clients that works out to be a maximum of 3 and a half % to as low as just one HALF of 1%.

I bet you are like me. You’d spend $3 if it was guaranteed to save you $100 – right?

Of course… your Worth Account is also potentially “free” – because of our “refer and earn” marketing system – 3‐5 referrals will earn you more in referral fees than you invested in the program. Ultimately though you want to determine what your savings will be first. Keep in mind that not everyone qualifies for this system. – Source

Is there something wrong with letting people know it will potentially be $3,000 or more? And of course the big issue for me is that the savings are based on future savings projections and they just said potentially less than half get those savings.

Q: You said “guarantee” – is there a guarantee?
A: Yes, this is absolutely a “NO RISK” product. We have a money back guarantee that the program will perform as expected, based on your Savings Analysis. BTW: You can download a copy of the guarantee from the “back office.” – Source

I believe the form the sales talking points refers to is actually the Worth Unlimited Limited Warranty statement.

The refund statement appears to make it next to impossible for a consumer to get a refund. “In the event that customer’s debts are not paid off by the Payoff Date and customer has followed all money transfers as directed by the Program, WORTH will refund the purchase price of the Program excluding any finance charges that have been paid.” – Source

But what are the chances a consumer is going to make every single indicated transfer indicated over a multi year program. I’m going to guess next to none. That seems to effectively invalidate the effectiveness of that refund statement. But the actual refund policy of the program for people that are unhappy with the results is about three days from enrollment.

Knowing that the sales pitch on refunds seems deceptive.

Q: If I’m going to refer someone – what should I say to them?
A: First… don’t try to “explain” the program. The company will do that after they see if the program will work for them (Savings Analysis). Everyone is a LOT more motivated to pay attention once they see how much they will save. And, if they are one of those rare persons that this is not going to help – why waste their time and get their hopes up? Instead… just say this…

“If there was a system you could use to get out of debt in ½ to 1/3 the time… if it saved you tens of thousands of dollars – maybe over $100,000… if it was EASY to do and you didn’t have to change your budget… would you be interested in learning more? (OK!)

The first step is to get a FREE Savings Analysis to see if this will work for you. The Savings Analysis and coaching session are free. There is a cost involved in the program it’self if you choose to move forward with it… but it’s only a % of what your guaranteed savings is projected to be. This company has an “A” rating in the Better Business Bureau, they have over 70,000 clients and they have won numerous AWARDS for this program – so you can feel confident you are looking at a good program.

Again, the Savings Analysis is FREE … and it only takes about 5 – 10 minutes of your time to see what it could do for you. I have their 800 number in my phone… I could call them and simply let you schedule a time for them to call you to get your debt numbers.”

Really… don’t say much more than that. You can show them the “Client” website and even the over‐view video if you want. I save a direct link to it on YouTube on my phone in case I’m somewhere quiet enough that works. If I’m calling them on the phone – I just ask if they are in front of their computer. – Source

So the sales rep sends the consumer to the professional closers and sales people at HQ. But the sales pitch is already vague and says the company has 70,000 consumers, which is an otherwise unsupported statement. It also says the company has an A rating with the BBB but they don’t at this time. And the business is not BBB accredited. – Source

There is no other financial program that is PROGRAMMED like ours is… in order to manipulate the interest you are paying to be in YOUR favor. I call it the “GPS Factor” ‐ Other software/accounting programs do not have banking strategies such as “float” built into them (similar to the “sweep account” strategies that large companies and banks use). They do not use factorial math algorithms so that they work like a “GPS” and SHOW you the quickest way to get out of debt paying the least amount in interest. They show you the PAST… but not the future. Yes, they can help you save money, but ours will help you save the MOST money…. AND the most TIME. – Source

The web is littered with many free programs that can show you how to get out of debt in the least amount of time and pay the lowest amount of interest. In fact if you want to pay for a service like that then people can spend $40 and buy ZilchWorks or do it for free using ReadyForZero.com.

If the sales pitch is meant to insinuate Worth Unlimited needs a HELOC to work then we have a real problem (Here, Dave Ramsey, here, here).

I’m also very concerned that the Worth Unlimited product continues to promote the discredited HELOC Money Merge Account strategy that was promoted by United First Financial. And in fact that seems to be the exact same as the United First Financial program that is run out of the same building.

This screenshot from the Worth Unlimited demo video shows a HELOC in the client accounts. – Source

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Even a screenshot from their website shows the HELOC again.

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The Worth Unlimited Shaft

So from the research I’ve uncovered the price of this mathematical program can be in the $3,000 or more range. It is based on future prediction of unrealized gains and if a consumer latter changes their mind or does not get the benefits claimed, they are out the $3,000+ they paid after the very limited cancellation period.

Why would a company that claims to be all about financial independence and helping people to do better, then trap them in a very expensive product? Could it just be all about the sale and not the outcome?

Call me cynical but besides some limited material and the use of an online computer program to calculate payments and forecasts, and some coaching most will never use, where is the tangible value the consumer receives?

I’m sure the true believers and confirmed addicts of the Worth Unlimited program will feel compelled to start posting comments to defend the program but just simply based on math and the goal to get out of debt there is no way investing $3,000+/- in a program like this makes any sort of sense. It just doesn’t. And that’s math.

Seriously, ReadyForZero.com allows people to eliminate their debt in the shortest period of time for the least amount of money, AND IT’S FREE!!!!!

Watch the video below and see if it doesn’t provide a very similar solution for people getting out of debt as well.

Or what about Mint, another free service that offers a software debt reduction tool?

People can use the thousands of dollars they will spend on Worth Unlimited or United First Financial and use it to reduce their debt.

How sales reps could advise people otherwise seems like a terrible disservice to the people they are promoting the product to, especially considering the worthless refund policy and gag order over public criticism.


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Damon Day - Pro Debt Coach

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See also  Is the The Money Max Account From United Financial Freedom a Scam?

47 thoughts on “Worth Unlimited Scam Comment Leads to Missing Complaints and this Review”

  1. It isn’t as simple as paying off a higher interest rate cards first; that is only one method of many. If it were that simple, everybody would be doing it. The MoneyMax account is more of a Debt Roll down – a hybrid of debt snowball, debt stacking and debt laddering (avalanche). It calculates your payoff and how to pay your debt off using algorithms, created in part with the help of a math engineer from GE Aeronautics. It works on the same principles banks use to make money, so why would those same strategies not work for a consumer? They do. If someone defaults on the system, you can’t expect it to work. It is in short a GPS for your finances and helps you to see in seconds the impact of a financial decision before you even make it. Do what it says and you’ll be debt free when it says. Veer off the intended course, and it will reroute to get you back, albiet it in a longer amount of time. Having that at my fingertips is well worth the money and time it will save me.

  2. Bruce I was one of the very first agents back when launched in 2006 however the methods of distribution via agency structure and cost was extremely prohibitive to the potential success of the product. I even worked with the top sales agents and presenters of the original MMA. The product is an efficiency vehicle marketed and priced the wrong way… Still overpriced despite the make over. Paying down debt saves $ not the software access. The efficiency and forecasting tools is what you are paying for however those costs are not justified in my opinion. Strip the high commissions and invest in a more automated user friendly software access subscription in line with what people pay to stream Netflix and so forth… If they are truly trying to save America from getting into debt then let’s not make this about making their sales peoples $$$ but rather a sustainable method that truly changes in peoples financial behaviors… I’ll get my own HELOC and leverage as I need too and the mistakes made not “optimizing efficiently” will not add up to the high commissions to be part of the exclusive software access club…

  3. Thank you for sharing your thought. I believe any reasonable person with a sound mind will be able to accept your explanation. If any homeowner doesn’t see the benefits of the software and still cry over $300 down payment, $30/mo, cancel anytime, he deserves to be in debt.

  4. I’ve sold I’ve worked in the financial services industry for decades–having sold every consumer financial product available. I was also involved in product design for a leading financial company. I was introduced to United First Financial in 2005. Have never liked MLM companies, but the “multi-level” compensation structure of UFirst was no different than any insurance or investment structure (brokers, down-line overrides, etc.). Also, it wasn’t “soap or vitamins” where everyone is making money from the sales force using the products–you only buy this once. I thought the product was genius!

    Then the crash came. In Los Angeles (probably taking the biggest hit) you couldn’t mention the word “mortgage”. I held on to the marketing materials, but as time passed, I realized I would not be doing anything with them.

    Then I started getting emails from Worth Unlimited. I assumed they were a UFirst team and would delete their communications. Then one day, I listened.

    The Worth Account, greatly improved, is the best solution for millions of Americans that are crippled with student loans, credit cards and mortgages. The owners have explained what happened with the closing of UFirst and that every client relationship was maintained during that time.

    I’ve noticed that the biggest complaint about this program (from people who have never used it) is the cost. People are balking at paying $3700 to save $250,000 of interest over 8 years, but are more than comfortable buying a house for $460,000 and repaying the bank $730,000! The company has addressed pricing issues by offering a multitude of ways to purchase (in the old days, it was full payment). Consumers can pay in full, finance over time, 6 payments–no interest or monthly subscription. So, for as little as $300 down and $30 a month, consumers can realize savings and if for some reason that doesn’t work for them, they can cancel. That sort eliminates the the “scam” issue. A $30 monthly payment on a multi-tiered pay structure doesn’t make money for anyone and makes no sense.

    As I mentioned, I’ve sold other financial products. Did you know that if you buy a life insurance policy for $200 per month that the top tier contract on that policy can earn as much as 175% or more of the first year premium in commission? Or, the purchase of a $100,000 annuity generates commissions of 6%, 8% or more or that a $400 a month long term care policy will generate a commission of $3840 on average?

    This program is not an app that you can download for free and keep track of your debt. It is a real financial “GPS” that allows people to spend very little time and energy to gain and maintain complete control over their finances. The flexibility allows consumers to evaluate future purchases to determine how much they will delay their arrival at “debt-free-ness”. (I made that word up!)

    The reason most Americans are in financial straits is that they refuse to even examine their debt and all other solutions basically ask them to fill out spreadsheets, make extra payments, pay off the lowest interest, pay off the the lowest balance, deprive themselves. These methods don’t work for the same reason diets don’t work. One little slip up (an unexpected expense or decrease in income) and you’re off your budget and you never get back on track again.

    Worth Unlimited in committed to helping consumers convert those unnecessary interest payment to bank into financial wealth and security. And, with the coming recession, it’s has plenty of potential for market share.

  5. My name is Norm Channell and I’m a former United First Financial Senior Agent. I was also a part time mortgage broker writing loans in the evening while working a full time job as a criminal investigator for the State of Florida. As a mortgage broker you understand fully what an amortization schedule means and just how much in interest one pays for the ‘privilege’ of borrowing money from a lender to purchase a home. I would probably have stayed on as an agent had Christopher Dodd and Barney Frank not screwed up the mortgage industry and caused people to go upside down on their homes or lose them. The money merge account that I used to pay my house off early, retire at age 62 debt free with a retirement IRA absolutely worked. I did not keep up with the company and where they went but if their present endeavors are anything like the money merge account it makes perfect sense to check it out; I’m probably going to sit in on a webinar and research it myself.


  7. Listen to all these people that “think” they know all about this program without ever even using it. I can’t blame these peoples skepticism. This program operates completely different than people are use to. Maybe that’s why it’s effective. People don’t like change. I guess a “mountain of debt for eternity” is what their more comfortable with.

    • Mike, I used the program. Together with JoeTaxpayer who comments here occasionally, and others, we had access to the software through the demo account, with login credentials demo/demo. Seriously. We also had access to the entire list of agents, and loads of internal documents and emails, which were left insecure by the same people who want you to use their software for your finances.

      Those internal emails showed that almost 75% of users abandoned the product within 1 year. That’s astounding. 3 out of 4 users were so frustrated or unimpressed, they simply walked away.

      We demonstrated how inefficient the software is, using the software. It is a clunky mess. It uses smoke and mirrors to make you think it’s having a positive effect. It isn’t. You could do better without it by simply paying off your higher interest rate debts first. That’s it. That’s all you have to do.

      Worth Unlimited is a scam. Just like United First Financial before it. It’s the same people, same product, and same claims, with a skeleton crew of the former staff, just riding out the payments from people who haven’t managed to cancel yet.

      Some have had to cancel credit cards. Whatever you have to do to get out of making payments to this company, do it.

  8. Hello,

    A colleague of mine introduced me to the Worth Account a while ago. I went to the presentation and it sounded pretty good, but something was amiss.

    I’m an accountant, and I crunched the numbers testing the basic premise of the Worth Account. It turns out it doesn’t even save you money or pay off your debt any faster.

    I run an accounting blog here:


    And the entry where I explore this is titled “The Best Way to Pay Off Your Mortgage.”

    Let me know what you think!



  9. The Worth Account is legitimate. I manage a bank and I see peoples debt and financial issues all day long. The majority didn’t squawk when homes were being used as an ATM machine before the crash of 2008. Free money was great, irresponsibility ran and runs rampant today from as high as the government, to the Fed and Wall St.
    Today when people have to leverage credit to stay ahead, they need a user friendly system that can help them manage without a pain staking way of doing so. The one thing I learned about money is, we use it everyday and most people have no idea of how to manage it and get ahead. This is not race, creed, color, faith preference or national origin, Americans on the whole lack knowledge in dealing with money, credit and debt. Not because the knowledge is hidden but due to a lack of persistence in acquiring what’s needed to know.
    The program is mainly discounted due to the cost, if it where two hundred dollars or so, it wouldn’t be an issue. Keep the main thing the main thing, the program really works. So it cost a few thousand dollars, as long as it gets the results. Also, Americans, on the whole, are terrible mathematicians that’s a fact and hate to read. Here’s a program that does everything that’s needed to get out of debt and manage finances.

    • Well said.

      Regarding cost it is amazing how many people (typically those who have never been in sales or owned their own business) complain about the prices of almost anything sold, especially by direct sales. Assuming the company had the expenses of providing service (paying staff), maintaining office overhead (rent, lights, heating etc), office machinery and supplies, taxes, etc. how much would be left to pay the salesman? If the salesman doesn’t make a living would he continue to be a salesman? Just think people! Would you go to work for $1 per hour every day?

  10. All I can say is that it has worked for me and a few others I personally know. It takes discipline to keep on top of it, just like paying your debt off sooner without a program to help, but this helped direct me to do it quicker than I could have done on my own. I guess now you can have it linked to your bank account like mint.com so it’s easier to manage. I’ve also tried mint.com and readyforzero.com and both are not as user-friendly nor do they direct you as to which accounts you should pay off, how much, nor when, so the Worth Account is much more intuitive and efficient in my opinion. Keep writing articles though about things you haven’t tried yourself.

    • The Worth Account was never intuitive before. One common complaint was that the software sometimes directed the user to make transfers between accounts that would overdraw the account the cash was coming from. This was on version 4. Four versions in, and it was still making basic math errors. These are the people and this is the software you want to trust, that you will pay to trust, over the countless financial professionals and people who are just plain good at math, telling you that beating the payoff time of the Worth Account by yourself is both easier and free?

      As for which account to pay off first? The one with the highest rate of interest. Simple. If you claim otherwise, prove it. With numbers. It’s simple math. If you can, consolidate multiple high interest accounts in a single lower interest loan, but overall, put extra toward the account with the highest rate of interest. A quick google search will show that almost everyone agrees with me, except the people who want you to pay them thousands of dollars for useless software.

      • Craig, the WA is intuitive, but the user must know how to properly use the account. There have also been a lot of improvements since its inception. There is no more overdrawing because you set minimum limits on your accounts, and so it takes that into consideration.

        Let me give you an example…using numbers as you suggested, and you tell me what you would do. Keep in mind the program figures all this out for you, and not all users are financially savvy and don’t know how to budget.

        Let’s say you have 2 debts.

        First account has a credit card with a 20% interest, a $2,000 balance, and minimum payment of $60/mo. User has been making minimum payments.

        Second account is an auto loan with a 2% interest, a $1,000 balance, and $600/mo payment.

        Let’s also assume you have $400 in savings that you could use to pay down either one of these two debts. Now, you say to pay off the one with the highest rate of interest first. Would you do that in this example? Would you put that $400 towards the credit card? Keep in mind, even after that, you’re minimum payment will most likely be still close to $60/mo on the credit card. In scenario 2, you would actually pay off the account, freeing up $600 to them put towards the credit card the next month.

        Now, this is just a very simple example, and isn’t the best one, but my point is that the WA will take all your debts, all the scenarios, calculate it, and figure out how to SAVE you the most amount of interest that you would have to pay out of pocket. Also, most people just keep paying what they always pay, don’t think about these sort of things and never become debt free. The program helps, and the user needs to be engaged with it if they are to get the most out of it. So many people don’t use technology like it should because they think it doesn’t work, is too hard to use, or whatever excuse and they miss out on what it could provide them.

        • Hey Joe, long time. Much has happened. My daughter was born in 07, around when this scam was born. She’s doing great, and is a wiz at math. My son was born in 2010. We lost him earlier this year to a benign heart tumor. Google “Carter Hansen” and “Mikey Network”. You’ll see me on the news from when my wife and I saved our son’s life in December of 2012.

          I still Google this scam every few months, to see where it pops up. Thanks for being out there, helping people.

          • Craig – good to see your name. So sorry to hear about your son. I can’t imagine what that must be like, to lose a child. I hope you and your wife have found peace.

            These mortgage scams still interest me although I’ve stopped obsessing over them. Too much else to do lately. Unfortunate that these people are such easy targets.

  11. Thanks for sharing your research and saving me the time this is truly a public service. The sad fact is MLM is like a cult as Dave said. People choose to believe because of the promise of what they will receive. Nothing new here since the serpent offered eve that fruit.

    • MLM is not a freebie, it is work on what you are worth, not what someone at a Job decides what your worth is. That is the sad fact that we are all raised and brainwashed into not taking care of ourselves by working for ourselves. No where in MLM is there a clause that says you sign up you get paid, and if there is then that is wrong and the people signing up need to understand everything takes work. Like getting up putting your clothes on and going to work. Keyword is “Network” marketing. Yes is there is a lot of potential there to be made but don’t for one second ever think it will just come to you if you sign up. Those are the people who give MLM a bad name. If it was easy everyone would do it. I’m sure I will have some worker bees chime in and say it is a cult or they are brainwashing you. We are all human and adults here. Grow up and get a pair, if you like working for someone else and having them tell you when you can go to lunch and how much you are worth then that is your prerogative, but don’t bash on another profession that you have no idea what really goes on because you could not handle the ups and downs of being an Entrepreneur. Life is not perfect but everyday we all get the same 24 hrs to make the most for our families. Please don’t bash the messenger… Have a blessed day

  12. Ernst & Young had no problem with the Worth Account Software. They gave the software an award. Why or how could you. If one of the four largest accounting firms in the world couldn’t find a problem. Sounds like you work for ready for zero. The company leased the building before they purchased it maybe. I’ve seen worse reviews of churches.

    • E&Y gave an entrepreneur award to UFirst. For MMA. They didn’t endorse or dig through the program. It was not a product endorsement. In fact, when you look at the other award recipients, you see that most have nothing to do with finance. The way agents market this product was, and still is a scam. The “no change to budget or spending” is a blatant lie. It’s pathetic when a product is such a scam that those who sell it grasp at straws to attribute credibility to their cause. The fact is that only those who are either innumerate (as users) or so desperate to make money (selling it) will have anything to do with this product.

    • Oh you silly billy. Rather than tell you the right answer I’m going to help you discover the truth yourself. Dig deeper into the Ernst & Young award to find out who and what it was really for. Here is a hint “2008 United First Financial Ernst & Young Award, Utah region, Entrepreneur of the Year in financial services category in Utah.”

      The award was five years ago and for a different company. It was not a review of the product.

      Keep digging for more.

    • E&Y gave them absolutely nothing. A group of judges in Utah gave them an award that was sponsored by E&Y. E&Y clearly states that they have absolutely nothing to do with the nominations or selection of the winners. But, sure… keep lying.

  13. Wow that was a pretty skeptical negative artical. So I am one of the people who bought into worth unlimited’s product. I have to say after a year a use I am much further along in my mortgage than i ever would have been without it. It was a pretty hefty fee to begin with but I think its a very valuable product. and while tools like readyforzero do something similar. Worth Unlimited is much more customizable and relevant.

    EX: If you have an emergency come up and you need to spend a hefty amount on said emergency you can put it into the program and it will tell you what the total impact of said transaction is going to be on your debt. And it will re-calculate the future payment path that you should take.

    I am planning to buy 2 investment property’s this year. Without worth unlimited there is no way i would be able to meet that goal. Simply because I don’t want to take the time to do all these calculations my self.

    So my point is. It is a valuable product. At least for me.

    • Jeffrey – one important question – when I was busy debunking the original Money Merge Account I found that every last defender was actually an agent selling the product, which means you are biased. WU is a not-so-sophisticated spreadsheet that directs some dangerous financial moves. The use of a HELOC in these times is not advisable. Your ’emergency’ backup may not be there when you most need it. And using it to pay down a lower rate mortgage? It’s smoke and mirrors, sir.

      • Glad you made that comment. I was letting him slide on the agent thing.

        Just as a gut reaction I was wondering if he was ready to buy investment properties if he can’t see the false benefit of this expensive system.

        What’s interesting is I’ve not seen any independent audit that the advice offered by the Worth Unlimited software is actually the most effective way to deal with the debt. Maybe it’s not?

      • On a side note I don’t have a HELOC. What is really sounds to me is that you have not actually used the product. The program has not told me to make any really risky moves just given me good timing to pay lump sums to my mortgages ,and given me good information about what my daily spending its actually going to do to my mortgages. I am not an agent. I actually despise sales people. Going through their sales pitch was actually a very annoying thing for me. I am just your average person that does not enjoy putting tons of time into figuring all the numbers out.

        You said its a simple spread sheet. If that’s true provide said spreadsheet and take all WU’s business. It’s not smoke and mirrors just a lot of simplistic personalized advice. I guess maybe its just too simplistic for you Joe.

        And Steve I have one of my property’s already. You make a good point that maybe its not the best way to pay debt off, but I tell you what it has changed my perspective as to how much I can do in a certain amount of time. I was planning on buying investment property’s anyway but this really gave me the sight to say “I can actually pay these property’s off. And it will only take me how long?”

        You know I’m sure this post was a waste of my time but the majority of what I want to get at is that I use this product. It has brought value for me. I know you don’t. Your probably both CPA’s or Accountant’s or some other position that causes you to stare at numbers all day long. I don’t enjoy doing that. If I did this probably wouldn’t bring me lots of value. I don’t by any means think WU is infallible. However It has put me in a better position while I spend less time staring at numbers to be there.

        • Jeff – My crappy spreadsheet can be downloaded for free. A search on my name and spreadsheet will turn it up for you.
          The point from my exhaustive writing that needs to be stressed is that there is no math required. Anyone paying the minimum balance on their debt accounts and then take any extra money and send it to the highest interest rate debt, and that’s it, that fastest way to zero.

          Now, when I wrote the above, years ago, I was told that the value of the program was the ongoing update. “I pay an extra $400, I can see a full month cut off my loan, and $2000 saved in interest.” My response was that a simple spreadsheet would do this. A sheet i wrote in about 4 hours one weekend. And when I presented the sheet, I stressed that the sheet itself had no value, the real savings happens in the payments toward the high rate debt.

          If you are happy, be happy. When I write about this scam, it’s to educate those who haven’t thrown away their $3500 yet. I advise them to take that $3500 and pay their debt. I don’t like the sales hyperbole that turns to lies and fraud. The pitch talks about “the real cost of ….” and then proceed to apply the saved interest rate to every purchase you’d make.

          These folk tend to like Dave Ramsey. Dave says you can count on 12% per year. I tell the young person to put the $3500 into a Roth IRA, and leave the account for their grandkid to inherit. 140 year total compounding, and that $3500 turns to $27B. That’s only $600M after inflation, but nothing to sneeze at. Yes, that’s absurd. Forgive my sarcasm, but that’s how I find every claim these scammers make. Factorial Math? They still use that in their pitch?

          • Joe,
            Back to my main point. It sounds again like you have not actually used the product. Sure there pitch may be a pile of crap. but that is not what I am asking you to judge by. I ask you to look a the actual web application that they provide. That is no scam and very valuable at least to me. The spread sheet you have made cannot even compare for many reason. I am not going to try and argue my point here more simple because it seems obvious to me that your ignoring the the actual parts of this product that can bring value. Please don’t argue with me any more on there pitch. All I ask is that you judge the book by its contents.

          • Ok – no pitch. I’ve looked at the software, and seen the pattern it uses to pull HELOC withdrawals to pay ahead on the mortgage. If one understands math, there is an ideal HELOC draw, and it’s when the HELOC is paid to zero during the monthly cycle. A HELOC draw that takes 3 months to pay down is not ideal. And I’ve already addressed every bit of this in the 30+ articles I’ve written on my site. Read them, or not, I don’t care. The only defenders of this software are agents or users who are innumerate.

    • I wonder how much interest you would have saved if you just put the $3000 down toward principal? In our culture everybody wants a magic pill so selling magic pills is very profitable. If you read the millionaire next door you will find most millionaires in our country got there by simple hard work on a good idea and frugality.

  14. I was one of the people most active in debunking this scam when it was known as the Money Merge Account (now the Worth Account). Some employees and ex-employees used to leak information to me. As you might expect, the retention rate was nowhere near 95%. It was closer to 26%.


    No way they have 70,000 sales (even now), but they did have about 70,000 agents back then. Yes, they had less than 1 sale for every 2 agents. I still check google to see what Skyler and John are up to these days, and found your review. You pretty much nailed it, though I would add that, having used the program (the username/password for their demo account used to be “demo/demo”), it is a brutally awkward web app to use.

    And yes, if you don’t request a refund within 3 days, you won’t get one. I had a few people ask me for help to try to get them a refund, and the answer was always that it wasn’t their fault the user didn’t make proper use of the software.

    • Thanks for the link. Great information there.

      I spotted the same thing you did, the numbers just don’t add up. And it is so obvious to those not “blinded” by the sales pitch.

      In the history of personal finance products I do not know of any product, even the ones I’ve had a hand in working closely on, that had more than 30% of users continue to use for more than 6 months.

      There are those that love to login and track the intimate details but that’s not the majority of people that enroll in these kinds of products. That’s not a slight on the product, that’s just human nature.

      So knowing that then we know the money back guarantee is virtually worthless for Worth Unlimited since it requires users to make every recommended transfer and transaction over the life of the plan to be eligible for a refund.

      Here is an ever more telling sign, if there are 70,000 users of Worth Unlimited and we are wrong about our observations, then were is the outrage?

  15. I am thinking they said “95 percent of people stick with the program after 4 years” because perhaps they were referring to the company that was formed before re-naming it “Worth Unlimited”. I spoke to an agent who said she was with the business since 2006. It makes since to me that they are including figures from their previous entity but are now operating under a different business model with a few changes IMO.

    • @Ton I’m going to give you the benefit of the doubt you are not familiar with unfair and deceptive trade practices.

      So let’s run with your assumption.

      The company is using the performance of participants of a previous entity with a different business model. So if the company is different from a previous entity they can’t use their performance numbers and they don’t disclose the fact they are using the performance of customers of a different company.

      If the company is new and the business model is different, then the performance of new clients may be entirely different that a different performance model.

      The company does not appear to be renamed. It is a new company that was formed. I think you are talking about United First Financial which still exists but that is a different company entirely.

      So the agent you spoke with was an agent for many years before Worth Unlimited was even registered to do business?

      The agent was probably a representative for a previous company and is now an agent for Worth Unlimited. It would be improper to use or represent the performance of the previous company as the results obtained by Worth Unlimited.

      If we are talking about United First Financial, a key component of that product was the need for people to have a HELOC to move money in and out of. That’s a much discredited process. If Worth Unlimited is still using the process then why form a new company and not operate as UFF. If they are not using the BS HELOC process then the performance numbers clearly are irrelevant.

      So which assumption above is the truth?


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