An amazing reader sent in a new debt relief mailer through my I Buy Junk Mail program.
The offer sent out by a company identified as Life Financial planning, 575 Menlo Drive #1, Rocklin, California 95765 seems to be misleading on so many levels. I would urge anyone who receives a similar offer to conduct their own due diligence.
While researching this company I came across a warning by the Better Business Bureau for a company at the same address who is known as Lord Heal Our Land. The BBB has given the company an F rating and issued an alert to consumers. The BBB also says:
“On November 20 and December 1, 2014, BBB wrote to this business requesting that they substantiate the claim: “This program allows individuals to reduce their adjustable unsecured credit card rates to as low as 0% APR.” which appears on their solicitation offer for debt reduction. According to the BBB Code of Advertising, claimed performance results should be based on recent and objective data; and advertisers should be prepared to substantiate any claims, and upon request present such substantiation to BBB.
BBB also asked the company to substantiate the claims: “U.S. Lending institutions are allowing a limited number of individuals to participate in this Non-Profit 501c-3 creditor sponsored program…” and: “This program is backed by every major credit card provider in the country…” According to the BBB Code of Advertising, endorsements are likely to mislead or confuse if broad claims are made as to endorsements by indefinitely large or vague groups. Please provide a list of lending institutions and credit card providers who are participants in your program, including substantiation of their endorsements.
Additionally, BBB asked the company to substantiate the claims: “U.S. Lending institutions are allowing a limited number of individuals to participate in this Non-Profit 501c-3 creditor sponsored program…” and: “This program is backed by every major credit card provider in the country…” by providing a list of lending institutions and credit card providers who are participants in the program. According to the BBB Code of Advertising, endorsements are likely to mislead or confuse if broad claims are made as to endorsements by indefinitely large or vague groups.
Lastly, BBB asked the company to discontinue the claim: “THERE IS NO COST to enroll in this service…” because, a BBB representative who called 1-888-211-5358 to inquire about the program described on the solicitation was told that there was a one-time investment fee to participate in the program. According to the BBB Code of Advertising, advertisements which are untrue or misleading shall not be used. Therefore, we are requesting that you modify the solicitation to include any actual costs associated with the program.
As of today’s date, BBB has not received a response from the company.” – Source
As you will see, the mailer sent out by Life Financial Planning appears to have some very similar claims.
As you can see by the outside of the envelope, it does not identify who the sender is and only says “Administrative Office.” It does say it was mailed from postal code 30336 with what appear to be a non-profit postal rate. Zip 30336 is in Atlanta, Georgia.
The offer inside the envelope presents some real concerns which I will point out. The offer bears the mark 4552-Debt below what may be intended to look like the year in an official government font and format familiar to many.
The letter says there is a “Nationally Sanctioned Debt Reduction Initiative” but does not say who sanctions such a thing.
It also says “U.S. Lending Institutions are allowing a limited number of individuals to participate in this Non-Profit 501c-3 creditor sponsored program and you have been selected.” It also promotes interest rates as low as 0% APR.
What is interesting is while the letter claims this is a non-profit program, the fine print at the bottom of the letter says, “Consumer may be referred to a Non-Profit or For-Profit Debt Relief Agency…” So it appears even though the claim is selection for a non-profit program consumers who take up this offer may be switched to a for-profit company instead.
The offer seems to take a negative view of debt settlement since it says, “This program is backed by every major credit card provider in the country, it is not affiliated with Debt Settlement and is specifically designed to keep your Credit Score in excellent standing.”
At the bottom of the letter it says “This offer is made by Life Financial Planning, a non-profit corporation, 575 Menlo Drive #1, Rocklin, CA 95765.
However, the State of California has no listing for any corporation registered to do business under the name Life Financial Planning.
The sales pitch in this letter gives the impression the solution being sold is a non-profit credit counseling program since the letter also says “This offer is not associated with bankruptcy, debt consolidation loan, debt settlement.”
I would recommend that anyone considering using such a company should read the following free guides.
This offer was able to be reviewed because a kind reader sent it in via my I Buy Junk Mail program.
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