A press release from Live Transfers USA really caught my eye, especially since they were bitching about the very same debt settlement infomercial I mentioned to you many months ago in “The Selling of Debt Settlement Services. It’s Easy to Sucker You In.”
The release also complained that some in the debt settlement industry were unlawful, unscrupulous, unethical and not honest. Shocker! LOL
Live Transfer Debt Settlement Leads & Debt Management Leads Suffer In Quality Control
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Nov 11, 2009 – It may come as no surprise to debt settlement lead buyers that exclusive live transfer leads are experiencing a downturn in quality due to unscrupulous tactics performed by debt settlement lead generation vendors. One unearthly tactic executed by lead generation vendors that will not go unmentioned occurs when “exclusive” live transfer debt management leads or debt settlement leads are sold for below industry standard because they plan on being sold to more than one customer. Most live transfer lead buyers are completely unaware that most live transfer calls are being tracked and listened to by lead generation vendors. It is during this time while you are on the phone with a debt settlement prospect that a debt settlement lead vendor will decide whether the prospect is of quality value, and if so, will sell it to another customer as a semi-exclusive lead without your knowledge.
It is unfortunate that debt management lead vendors operate under this unlawful discretion to generate more profit for themselves and justify their behavior based on the fact that they have sold the debt settlement lead at a below industry cost. Live Transfer debt management lead buyers wanting to protect themselves against these unethical business tactics is far more difficult than expected, however, it is not impossible to acquire a quality vendor. Look for live transfer lead vendors that have an established company of at least 3-4 years and request a sample of the debt settlement lead product that will be purchased. Remember, debt management leads or debt settlement leads have a universal price tag that falls within a certain margin and if it goes below or above this range then you are most likely getting ripped off. It’s a good idea to request if the live transfer debt management lead vendor can provide a reference of a former buyer that has purchased live transfer leads from their company in the past. It may be in your best interest to also do a who’s who search on the internet of the debt management lead company and determine if there is any material which suggests they are of poor moral value.
Debt management leads & debt settlement leads exclusively purchased in an average price range of $52-$60 using a live transfer CNN type campaign will most likely ensure the chosen lead vendor is not selling quality debt leads behind your back. If a lead buyer is paying below $50 then the risk increases that the debt lead is being sold to another buyer.
Furthermore, it may be of concern for live transfer lead buyers to understand that inexpensive Obama broadcast commercials tend to be of inferior value. The verified explanation for this in the live transfer lead world is because most lead prospects viewing the Obama commercial incorrectly presume it is a free government program. Once the debt management or debt settlement lead prospect is live transferred to an office it is almost guaranteed the lead is dead and completely wasteful because these people do not want to pay any fees for debt services. The lower cost per lead you invested into purchasing ineffective Obama commercials only translates into an unprofitable live transfer lead campaign with a lower closing ratio whilst a lower cost per acquisition.
In closing, finding a quality debt lead generation specialist doesn’t have to be a wasteful experience of frustration and inconvenience. Doing just a little background research can go a long way in terms of creating a lead campaign that will pay itself off when deals start closing.
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Well I think that Debt Settlement is the best. Because they help whose people who have financial weak??
.-= Micheal´s last blog ..Credit Card Debt Settlement Opposed to Bankruptcy in the United States – Which is Best For You? =-.
Hey Steve,
You are providing an insightful window into a dirty little secret of the Debt Settlement industry. Do you notice anything in that Press Release about helping consumers? Anything about trying to match up consumers to programs that will best fit their needs? Nope, its all about selling consumers to the highest bidder.
Folks, if you are unfamiliar with how this works for most of these ads you hear on the radio and see on TV. Usually, the spot is purchased by a lead provider. So when you call in looking for help, you get an inbound telemarketer. They ask a couple of questions and then send you off to the debt settlement company that is willing to PAY THE MOST amount of money to get you.
Notice they are talking 50 or 60 dollars to talk to you. I have seen companies advertise live transfer leads from TV for over 100 bucks. So when you call into that Ad, some company shelled out a lot of money to talk to you, plus they have to pay the telemarketer, oops, did I say telemarketer, that isn’t PC. What I meant was “Executive Certified Financial Consultant.”
Ya no kidding. I did a consult the other day and my client mentioned she had just sat through a sales pitch from an Executive Certified Financial Consultant over at xyz settlement company. Lord knows I tried to hold it in, but I just busted out laughing when I heard that. You really have to hand it to these guys for keeping a straight face when they tell people this stuff.
Basically the job of the Executive Certified Financial Consultant (I love that) is to sell you the program. Heck they just spent 100 bucks to talk to you, so by golly they better sell their butts off. What if they can only convince 1 in every 10 callers to sign up into their program. Wow, that would be 1000 dollars, just for the leads, not to mention the daily pay for the Executive Certified Financial Consultant. You know, with a title like that, they must command huge money.
Now they also still have to pay for their overhead, their fancy tele-marking inbound phone and computer lines. Wow, before you know it, this company is spending 2,000 dollars just to sign up a client. Well they have to make profit, you know, so another 1,000 there. Wow that is 3,000 bucks just to sign you up. Hey that’s no problem, the consumer is picking up the tab.
.-= Damon Day´s last blog ..Debt Settlement – 15 Companies under Investigation in New York =-.
Damon,
The average consumer just doesn’t believe this is the way it is. But…it is.
Thanks for reinforcing the look inside the debt settlement marketing practices.
Steve